An Arab TV channel uses Web to reach viewers who don't receive its cable signal.
The al-Jazeera Arabic TV channel based in Qatar is known to most Americans only be reputation. Few Americans have access to the station's satellite signal.
But the station is reaching a new audience thanks to a newly launched website. With little promotion, the station's Web site is being swamped with hits.
The english.aljazeera.net site, described as temporary, features coverage of the war in Iraq from a viewpoint distinctly different from that provided by U.S. journalists.
A spokesman for Web measurement firm comScore Media Metrix told internetnews.com that it didn't yet have traffic figures for the site, but an estimated 290,000 U.S. Internet users visited aljazeera.net the site on Sunday, said comScore's Graham Mudd. "This represents an increase of more than 450 percent versus Saturday and an increase of nearly 1,400 percent versus an average of the previous four Sundays."
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Hong Kong, 20-21 January
Singapore, 5-6 March
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT