An Arab TV channel uses Web to reach viewers who don't receive its cable signal.
The al-Jazeera Arabic TV channel based in Qatar is known to most Americans only be reputation. Few Americans have access to the station's satellite signal.
But the station is reaching a new audience thanks to a newly launched website. With little promotion, the station's Web site is being swamped with hits.
The english.aljazeera.net site, described as temporary, features coverage of the war in Iraq from a viewpoint distinctly different from that provided by U.S. journalists.
A spokesman for Web measurement firm comScore Media Metrix told internetnews.com that it didn't yet have traffic figures for the site, but an estimated 290,000 U.S. Internet users visited aljazeera.net the site on Sunday, said comScore's Graham Mudd. "This represents an increase of more than 450 percent versus Saturday and an increase of nearly 1,400 percent versus an average of the previous four Sundays."
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT