Terra, Autobytel Drive Partnership

  |  February 26, 2003   |  Comments

The portal, aimed at U.S. Hispanics, and the online car source, launch a new co-branded channel.

Terra.com, a portal aimed at U.S. Hispanics, and Autobytel, operator of the Internet car sites, have launched a co-branded channel. Financial terms of the pact were not disclosed.

"One of our ongoing goals has been to provide Hispanic shoppers with the tools and information they need to make smart, informed car-buying decisions, and to help the auto industry connect with the Hispanic segment," said Andrew Donchak, Autobytel's chief marketing officer.

Accessible through the "auto" tab at Terra's main page, the section offers searchers interactive tools for researching and buying new and used vehicles in Spanish and English.

It's Autobytel's latest effort to expand its reach through partnerships. For example, the Irvine, Calif.,-based company inked a similar deal with Priceline.com last fall.

For Terra, part of the Terra Lycos network of sites, the deal also provides new ad opportunities for marketers looking to reach the coveted Hispanic market.

Among the highly targeted advertising tools are: content integration, data collection and database development, direct email campaigns, and other Internet advertising options.

Terra said the U.S. Hispanic consumer segment is a powerful bloc with buying power of $500 billion, projected to grow to one trillion dollars by 2007.

Moreover, 70 percent of the U.S. Hispanic Internet users polled in a recent survey indicated that they planned to use the Web during the car purchasing process. The figure jumped to 84 percent if they could search in Spanish-language tools.

For these reasons, the partnership seemed a natural fit, Terra said.

"(Autobytel) has been a pioneering force in developing Spanish-language auto research tools and information," said Manuel Bellod, CEO of Terra, which is part of the Terra Lycos network.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Early Bird Rates expire May 29. Register today and save!

ABOUT THE AUTHOR

Nick Usborne

Nick Usborne speaks, writes, and consults on strategic copy issues for business online. For Web sites, e-mails and newsletters, he crafts messages that drive results. He is the author of the critically acclaimed bookNet Words - Creating High-Impact Online Copy.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...