NBCU Digital Studio seeks brands for "unprecedented connection" with new Web programs.
NBC Universal Digital Studio is shopping around its new original Web productions to brands that want to be part of an "unprecedented connection" between creators and advertisers.
First publicized in April,the effort aims to involve sponsors with program creation at the very early stages.
New shows are being developed in partnership with 60Frames Entertainment, a video entertainment company created by United Talent Artists and Web-based TV ad peddler Spot Runner.
Acura, Intel, Microsoft and UPS were advertisers for some of the shows created when the practice was first discussed in April. No potential brands were mentioned in the latest announcement.
According to NBC Universal, the new batch of shows includes productions by some big-name writers and producers, including Scott Z. Burns ("Bourne Ultimatum"), Tom Fontana ("OZ" and "Homicide") and John August ("Charlie and the Chocolate Factory").
The studio noted that production will not begin until advertisers attached. The plan is to distribute the productions across Web, video-on-demand and mobile outlets owned by NBC Universal and others.
NBC Universal Digital Studio VP Cameron Death, in a statement, said the first group of programs will serve as a way for creative types to "marry their ability to tell great stories" with the thirst among advertisers to be integrated in unique ways with professionally-made digital content.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.