Home  › Media › Video

NBC Universal Looking for a Few Integrated Brands

  |  October 8, 2008   |  Comments

NBCU Digital Studio seeks brands for "unprecedented connection" with new Web programs.

NBC Universal Digital Studio is shopping around its new original Web productions to brands that want to be part of an "unprecedented connection" between creators and advertisers.

First publicized in April,the effort aims to involve sponsors with program creation at the very early stages.

New shows are being developed in partnership with 60Frames Entertainment, a video entertainment company created by United Talent Artists and Web-based TV ad peddler Spot Runner.

Acura, Intel, Microsoft and UPS were advertisers for some of the shows created when the practice was first discussed in April. No potential brands were mentioned in the latest announcement.

According to NBC Universal, the new batch of shows includes productions by some big-name writers and producers, including Scott Z. Burns ("Bourne Ultimatum"), Tom Fontana ("OZ" and "Homicide") and John August ("Charlie and the Chocolate Factory").

The studio noted that production will not begin until advertisers attached. The plan is to distribute the productions across Web, video-on-demand and mobile outlets owned by NBC Universal and others.

NBC Universal Digital Studio VP Cameron Death, in a statement, said the first group of programs will serve as a way for creative types to "marry their ability to tell great stories" with the thirst among advertisers to be integrated in unique ways with professionally-made digital content.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...