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Internet Audience up 10 Percent Worldwide

  |  March 6, 2007   |  Comments

Global Internet audience is up 10 percent over last year.

The Internet reaches 747 million people worldwide. The data are according to numbers released by comScore Networks's World Metrix service.

The greatest growth over the past year comes from India (33 percent); the Russian Federation (21 percent); and China (20 percent).

Online engagement topped an average 27 hours spent each month in the top 10 countries in this grouping. Hours spent was strongest in Canada (39.6 hours); Israel (37.4 hours); and South Korea (34 hours).

The data are part of comScore's World Metrix service which measures and reports online behavior on a worldwide basis. The service includes visitation metrics and demographic characteristics for Web site audiences globally.

Top 15 Countries by Internet Penetration, January 2006 and 2007

Countries

January 2007 (000) January 2006 (000) Change (%)
Worldwide 746,934 676,878 10
U.S. 153,447 150,897 2
China 86,757 72,408 20
Japan 53,670 51,450 4
Germany 32,192 31,209 3
U.K. 30,072 29,773 1
South Korea 26,350 24,297 8
France 24,560 23,712 4
India 21,107 15,876 33
Canada 20,392 18,332 11
Italy 18,106 15,987 13
Brazil 14,964 12,845 16
Spain 12,710 12,206 4
Russian Federation 12,707 10,471 21
Netherlands 11,077 10,772 3
Mexico 10,149 8,624 18
Notes:
1. Unique visitors are aged 15 or older.
2. Data excludes traffic from public computers, such as Internet cafés and access from mobile phones and PDAs.
Source: comScore, January 2007

Top 10 Countries by Average Monthly Hours Online, January 2007



Countries


Unique Visitors Rank

Monthly Average, All Users
Monthly Average, Broadband Users Monthly Average, Dial-up Users
Canada 9 39.6 41.3 14.2
Israel 28 37.4 38.8 10.9
South Korea
6

34.0

36.1
N/A
U.S. 1 31.6 37.2 13.5
U.K. 5 31.2 35.6 7.5
Chile 20 30.9 38.6 12.6
Brazil 11 30.2 38.5 17.0
Finland 30 28.7 34.2 N/A
Spain 12 27.9 33.4 9.1
Sweden 21 27.5 31.4 9.7
Notes:
1. Visitors are aged 15 and older.
2. Data excludes traffic from public computers such as Internet cafés and access from mobile phones or PDAs.
3. N/A: the level of narrowband penetration is extremely low, therefore an accurate reportable estimate isn't available.
Source: comScore, January 2007

Top 15 Global Properties by Unique Visitors, January 2007
Properties
Unique Visitors (000)
Worldwide total 746,934
Microsoft 510,320
Google 502,464
Yahoo 467,832
Time Warner network 262,413
eBay 248,854
Wikipedia.com 189,003
Amazon.com 149,817
Fox Interactive Media 139,821
CNET Networks 118,717
Apple Computer 116,520
Ask.com 108,870
Adobe 101,810
Lycos 90,208
Viacom Digital 76,389
New York Times Digital 72,180
Notes:
1. Unique visitors are aged 15 or older.
2. Data excludes traffic from public computers, such as Internet cafés and access from mobile phones and PDAs.
Source: comScore, 2007

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ABOUT THE AUTHOR

Enid Burns

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