Yahoo! Launches Yisou

  |  June 21, 2004   |  Comments

The online giant launches its Chinese search portal just weeks after Google invests in China search site Baidu.

In another sign that U.S. search players place high value on the Chinese market, Yahoo has launched Yisou.com, its new search portal, just weeks after Google's investment in Chinese search site Baidu.com.

Yisou, which means "No. 1 search" in English, is powered by Yahoo's proprietary search technology. The company made its plans for international expansion clear in its most recent earnings report. Among other overseas properties, Yahoo already owns Hong Kong-based 3721 Network Software, purchased in November 2003 for $120 million. It also has a Chinese-language version of Yahoo at cn.yahoo.com.

Yahoo's new Chinese portal will provide access to other Yahoo services including Yahoo Mail, Yahoo Messenger and Internet Helper, the company said.

The acquisition comes on the heels of Google's acquisition of a minority stake in Baidu.com. The search giants are competing for the enviable Chinese market. China has 95.8 million Internet users, according to the Computer Industry Almanac.

Yahoo has been focused on building out its global search platform, the company said. Yahoo Search Technology, the company's proprietary search engine, is now deployed in 22 of its 23 regions, according to the company. Yahoo said its search technology powers nearly half of all online searches and provides results in 36 languages.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

Janis Mara

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...