Home  › Stats › Audience/Traffic

Adoption of Portable Media Players is Slow

June 30, 2005   |  Comments

Portable media players will only reach 17 percent of online households by 2010.

Shipments of portable multimedia players (PMP) are expected to reach 13 million units by 2010, according to "Portable Multimedia Players: Analysis and Forecasts," published by Parks Associates.

The units include both portable media players and Microsoft-licensed Portable Media Center players. The market share in 2010 will account for only 17 percent of U.S. online households, for which the report blames high prices and limited video content slow adoption. Competition from other devices such as portable DVD players and mobile phones with multimedia functions also steal momentum from portable media players with only one dedicated function: playing video.

US
Click to view full-size chart

Manufacturers should raise interest in the platform by bundling unique video content, plus raise product awareness among consumers receptive to portable multimedia content. "Companies can find innovative ways to bundle content, it is up to the service provider," Harry Wang, research analyst at Parks Associates, told ClickZ News. "It gives consumers a sense of value-add, and it guarantees content and device compatibility issues."

A company already offering bundled packages is iRiver. Its Portable Media Center includes a one-year Napster subscription. Wang said packages such as this one will make the platform more attractive to consumers.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! (August 10-12) Educating marketers for over 15 years, we return to San Francisco this August with our action-packed, educationally-focused agenda that will cover every aspect of digital marketing. Super Saver rates expire this Friday, June 5, so register today and save $500!

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...