Online classifieds sites and auctions emerge as America's new tag sale. A report jointly released by Pew Internet & American Life Project and comScore Communications says 25 million individuals have sold items online.
The two main channels for online sales are online classifieds and online auction sites. Some two percent of Internet sell goods online each day, while 17 percent of all Internet users say they've sold something in the virtual yard sale. In the past year, visits to online classified sites grew 80 percent, while 20 percent of Web users say they've used online auctions or classifieds to buy, research or sell items.
Online classified ad sites accounted for a combined 26 million unique visitors in September 2005. That's an 80 percent increase over traffic to classifieds in September 2004.
|Unique Visitors to Classified Sites, September 2004 and 2005|
|Unique Visitors (000)|
|Classified Site||September 2004||September 2005||Change (%)|
|Total Internet Audience||158,042||169,232||7|
|Trader Publishing Company||4,305||8,180||90|
|Source: comScore Media Metrix, September 2005|
A quarter of Internet users have either bought or sold items in online auctions, up from the 15 percent reported in 2000.
Online sellers tend to fall into the "early adopter" category. Several key demographic factors regulate online sellers:
The findings came from a daily tracking survey on Americans' use of the Internet. Princeton Survey Research Associates International conducted a phone survey between September 14 and October 13 of this year. Data include answers from a sample of 2,251 adults. comScore data are from comScore Media Metrix's online audience measurement service.
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