Home  › Stats › Audience/Traffic

Active Home Internet Users by Country, May 2008

  |  July 11, 2008   |  Comments

The populations of active home Internet users increased in all but one of the 10 countries tracked by the the Nielsen Online group.

Switzerland experienced a dip in the number of active home Internet users in the month of May, according to data from Nielsen Online.

Elsewhere, the number of Internet users increased. Australia, Brazil, France, Germany, Italy, Japan, Spain, the U.K., and the U.S. all experienced an increase in the number of active Internet users. The growth marked a reversal of April numbers, when all countries tracked, save the United Kingdom, experienced a dip in the number of active Internet users.

Nielsen Online uses a sampling methodology applied worldwide, which allows for data aggregation on a regional and global basis. Active Internet users are derived from the number of users who have logged on in the previous 30 days.

Worldwide Active Internet Home Users, May 2008
Country April 2008 May 2008 Growth (%) Difference
Australia 11,083,145 11,724,876 5.79 641,730
Brazil 22,419,369 23,141,097 3.22 721,728
France 24,544,793 26,566,040 8.23 2,021,248
Germany 35,919,560 36,773,740 2.38 854,180
Italy 18,217,214 19,608,271 7.64 1,391,056
Japan 48,274,798 49,413,632 2.36 1,138,834
Spain 14,752,384 15,015,872 1.79 263,488
Switzerland 3,844,257 3,786,632 -1.50 -57,625
U.K. 27,365,824 27,403,095 0.14 37,272
U.S. 151,390,437 153,711,736 1.53 2,321,299
Source: Nielsen Online, 2008

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...