No Brakes for Car Dealers' Online Ad Spend
Nearly two-thirds of car dealers polled by Cars.com plan to spend more on online advertising next year.
Nearly two-thirds of car dealers polled by Cars.com plan to spend more on online advertising next year.
Nearly two-thirds of car dealers plan to increase their online ad budgets next year, according to a recent Cars.com dealer poll.
In its monthly dealer newsletter, Cars.com asked dealers about their online advertising plans for 2007. More than 20 percent said they will maintain their current spending levels, while 18 percent expect to spend less.
“Dealers increasingly recognize the value of Internet advertising and the exceptional return on investment it offers, particularly when compared to radio, outdoor and direct mail programs,” said Mitch Golub, president of Cars.com. “Unlike these other media, effectively placed Internet advertising reaches more in-market car buyers and drives more high-quality traffic to dealer stores.”
Despite worries earlier this year sparked by Yahoo’s third-quarter slowdown concerns, the auto industry is still spending money online, according to Golub.
Recent studies from eMarketer and other researchers also call for continued growth. The latest numbers from eMarketer for the automotive industry estimate auto companies will nearly double their online spending in two years, going from $1.4 billion in 2005 to $2.7 billion in total online advertising in 2007. TNS Media Intelligence reported automakers doubling and tripling their online ad spend this year.
Cars.com is an online automotive classifieds and research site owned by several newspaper companies, including Belo, Gannett, McClatchy, Tribune and The Washington Post, via their Classified Ventures joint venture.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article