AOL Hopes to Replicate Live 8 Success

  |  July 13, 2005   |  Comments

AOL, XM Satellite Radio, and AEG create a joint venture to bring live entertainment to new platforms.

Ushering in the "next stage of digital entertainment," chief executives from America Online, XM Satellite Radio, and AEG on Tuesday launched Network Live, a multi-platform live entertainment programming venture to be led by the producer of the Live 8 concerts.

"We're creating the network of the future -- being able to access content any time, anywhere, on any device," said Kevin Wall, an entertainment veteran who will take the helm of the new company as CEO.

The venture will combine live events held in venues owned by sports and entertainment presenter AEG, as well as those produced by AOL and XM. The events, primarily concerts and comedy, will be licensed to various outlets, including AOL, XM, and partners in other verticals to be named in coming weeks.

In addition to licensing revenues, the company will sell advertising and sponsorships for events. Distribution partners will also be able to sell their own advertising around the content on their networks, both for the live events and later on-demand viewings.

The strategy was very successful for both AOL and XM with the recent Live 8 concerts. AOL streamed the concerts live on the Internet, and XM dedicated 7 channels to "Olympic-style" coverage.

"As Live 8 proved, this is a new era for live entertainment on the Web," said Jon Miller, chairman and CEO of AOL. "This venture taps into the immediacy of the Internet for live shows and live shows on demand."

Network Live is funded by the three partner companies and Wall. The stake each partner holds was not disclosed.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!


Kevin Newcomb

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.



    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...