Microsoft's engine has halted growth, but witnessed clear year-over-year gains.
As it nears the year anniversary of its official relaunch, share of U.S. searches for Microsoft's Bing has contracted for two consecutive months, according to data from Hitwise. The engine enjoyed three months of consistent growth until February, during which it reached 9.7 percent of searches, but that figure dropped to 9.62 percent in March, and further to 9.43 percent in April.
Year-over-year, however, Microsoft has almost doubled its share of searches from the 5.68 percent its engine represented in April 2009.
Having grown by a surprising 21 percent in March, Ask.com's share nosedived 37 percent in April, accounting for just over 2 percent of searches overall. Yahoo's share also dipped slightly, down 1 percent versus March.
Meanwhile, Google's share grew 2 percent, month-over-month, accounting for almost 72 percent of searches. Year-over-year, Google's share has therefore dipped by 1.34 percentage points.
|Share of U.S. Searches Among Leading Providers, April 2010|
|Share of Searches (%)|
|Domain||April 2009||March 2010||April 2010|| |
Month-over-Month Change (%)
Note: Data is based on four-week rolling periods (ending March 27, 2010, and May 1, 2010) from the Hitwise sample of 10 million U.S. Internet users. Figures are for Web searches only.
*Data for April 2009 is for the search.msn.com domain, before it was rebranded Bing.
|Source: Experian Hitwise 2010|
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT