Microsoft's engine has halted growth, but witnessed clear year-over-year gains.
As it nears the year anniversary of its official relaunch, share of U.S. searches for Microsoft's Bing has contracted for two consecutive months, according to data from Hitwise. The engine enjoyed three months of consistent growth until February, during which it reached 9.7 percent of searches, but that figure dropped to 9.62 percent in March, and further to 9.43 percent in April.
Year-over-year, however, Microsoft has almost doubled its share of searches from the 5.68 percent its engine represented in April 2009.
Having grown by a surprising 21 percent in March, Ask.com's share nosedived 37 percent in April, accounting for just over 2 percent of searches overall. Yahoo's share also dipped slightly, down 1 percent versus March.
Meanwhile, Google's share grew 2 percent, month-over-month, accounting for almost 72 percent of searches. Year-over-year, Google's share has therefore dipped by 1.34 percentage points.
|Share of U.S. Searches Among Leading Providers, April 2010|
|Share of Searches (%)|
|Domain||April 2009||March 2010||April 2010|| |
Month-over-Month Change (%)
Note: Data is based on four-week rolling periods (ending March 27, 2010, and May 1, 2010) from the Hitwise sample of 10 million U.S. Internet users. Figures are for Web searches only.
*Data for April 2009 is for the search.msn.com domain, before it was rebranded Bing.
|Source: Experian Hitwise 2010|
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT