Media Metrix Names Senior Vice President

  |  April 24, 1998   |  Comments

Media Metrix , The PC Meter Companyin New York City, named Robert G. Ivins as senior vice president and memberof the company's Executive Committee.

Media Metrix, The PC Meter Company in New York City, named Robert G. Ivins as senior vice president and member of the company's Executive Committee.

He will be responsible for advanced analytics and application development, e- commerce measurement initiatives, special client sector services, and strategic business development.

Ivins is a pioneer in the Web measurement community and a founding member of I/PRO (Internet Profiles Corp.), a provider of site-centric World Wide Web measurement services. As a senior vice president at I/PRO, Ivins focused on developing and delivering Web measurement and analysis tools and was a member of the executive committee. He has extensive experience in marketing, product development, advanced analytics, and consulting services.

Before I/PRO, Ivins worked at Nielsen Marketing Research from 1988 through 1995, where he founded Nielsen's advanced analytical group.

Media Metrix measures real-time, actual usage of the Web, proprietary online services, computer software, hardware, and other new interactive applications.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

ClickZ

Articles written by ClickZ's staff.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Resources

Jobs

    • Copywriting & SEO Specialist
      Copywriting & SEO Specialist (HeBS Digital) - NEW YORKJOB DESCRIPTION     JOB TITLE:         ...
    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...