Media Metrix Names Senior Vice President

  |  April 24, 1998   |  Comments

Media Metrix , The PC Meter Companyin New York City, named Robert G. Ivins as senior vice president and memberof the company's Executive Committee.

Media Metrix, The PC Meter Company in New York City, named Robert G. Ivins as senior vice president and member of the company's Executive Committee.

He will be responsible for advanced analytics and application development, e- commerce measurement initiatives, special client sector services, and strategic business development.

Ivins is a pioneer in the Web measurement community and a founding member of I/PRO (Internet Profiles Corp.), a provider of site-centric World Wide Web measurement services. As a senior vice president at I/PRO, Ivins focused on developing and delivering Web measurement and analysis tools and was a member of the executive committee. He has extensive experience in marketing, product development, advanced analytics, and consulting services.

Before I/PRO, Ivins worked at Nielsen Marketing Research from 1988 through 1995, where he founded Nielsen's advanced analytical group.

Media Metrix measures real-time, actual usage of the Web, proprietary online services, computer software, hardware, and other new interactive applications.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

ClickZ

Articles written by ClickZ's staff.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...