Money will go to business development in U.S. and overseas.
Mobile ad network AdMob, flush with cash from a new $15.7 million funding round, plans to use the money to seek new business in Western Europe, India, South Africa and Japan.
The Series C investment round was led by Sequoia Capital's Growth Fund with participation from AdMob's existing investor Accel Partners. In announcing the funding, AdMob said it served more than 4.5 billion mobile banner and text ads last month and has more than 6,000 publishers in its network.
The funding's role in the planned international push will be to hire local staff in the targeted markets and to create new language interfaces. AdMob also said it will improve its targeting, optimization and ad-serving algorithm and create new offerings for publishers and advertisers.
Sequoia Capital Partner Jim Goetz issued a statement in which he referred to AdMob as "the world's biggest mobile ad network." Goetz also contended AdMob has "some of the same qualities," including a strong management team and cutting-edge technology, seen in Google, Yahoo, YouTube and Apple, other companies to which it provided funding.
In an e-mail, spokesperson Courtney Geesey said AdMob served 29 brand campaigns in September and is announcing cash-flow positive operations, "a rarity in this business."
She asserted mobile advertising will be the fastest growth sector in the entire ad industry. AdMob says it is seeing "especially strong demand for iPhone inventory."
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
Wednesday, June 10, 2015
12pm ET/9am PT
Tuesday, June 16, 2015
12pm ET/9am PT