The interactive, direct and CRM unit's new head comes from MRM Partners.
The changes at the top of FCBi, Foote Cone & Belding's interactive, direct and CRM unit, keep coming. The organization has named Pam Larrick as its chairman and CEO, a newly created position, just weeks after it brought aboard a new managing director.
Larrick joins FCBi from fellow Interpublic Group company MRM Partners. At that agency, which is McCann Worldgroup's relationship marketing arm, Larrick served as chairman. She had been CEO also, until being replaced last August by Reuben Hendell. In her 10 years at the company, she had also held the titles of president, chief operating officer worldwide, and regional director for North America.
In her new gig, Larrick will report directly to FCB Chairman Brendan Ryan.
The new chairman and CEO's strength and experience appears to be concentrated in direct and relationship marketing, rather than interactive. Under her leadership, MRM Partners racked up a pile of Direct Marketing Association ECHO Awards and was one of two agencies assigned the Microsoft CRM global account in 2004.
Larrick's appointment follows on the heels of the mid-December hire of EVP and Managing Director Hyo Yeon, who had most recently worked on the Coca Cola business at the Rockwell Group's Studio Red.
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Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
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August 21, 2014