FCBi Gets New Chairman, CEO

  |  January 10, 2005   |  Comments

The interactive, direct and CRM unit's new head comes from MRM Partners.

The changes at the top of FCBi, Foote Cone & Belding's interactive, direct and CRM unit, keep coming. The organization has named Pam Larrick as its chairman and CEO, a newly created position, just weeks after it brought aboard a new managing director.

Larrick joins FCBi from fellow Interpublic Group company MRM Partners. At that agency, which is McCann Worldgroup's relationship marketing arm, Larrick served as chairman. She had been CEO also, until being replaced last August by Reuben Hendell. In her 10 years at the company, she had also held the titles of president, chief operating officer worldwide, and regional director for North America.

In her new gig, Larrick will report directly to FCB Chairman Brendan Ryan.

The new chairman and CEO's strength and experience appears to be concentrated in direct and relationship marketing, rather than interactive. Under her leadership, MRM Partners racked up a pile of Direct Marketing Association ECHO Awards and was one of two agencies assigned the Microsoft CRM global account in 2004.

Larrick's appointment follows on the heels of the mid-December hire of EVP and Managing Director Hyo Yeon, who had most recently worked on the Coca Cola business at the Rockwell Group's Studio Red.

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...
    • E-Commerce Marketing Associate
      E-Commerce Marketing Associate (OmniVista Health) - BaltimoreOmniVista Health is looking to add an E-Commerce Marketing Associate to our expanding...
    • Front End Web Developer
      Front End Web Developer (Agora Financial) - BaltimoreAgora Financial, an independent financial publisher, has an immediate opening for a Front-End...