Yahoo's Panama Man Crosses to Internet TV Player Veoh

  |  July 27, 2007   |  Comments

Sirius Satellite Radio's Jennifer Betka has also joined the Web video firm.

Steve Mitgang, the man behind the Yahoo Panama Project, has taken a CEO position with San Diego-based Internet TV startup Veoh Networks. Mitgang left Yahoo earlier this year.

Mitgang will fill the CEO slot currently held by Veoh founder Dmitry Shapiro, who will now have Veoh business cards labeling him "Founder and Chief Innovation Officer." The company said Shapiro will remain active with the business, focusing on advancing its technology platforms and "consumer standards" while serving as Veoh's representative in the industry.

Along with the announcement of the Mitgang hire, Veoh said it has snagged Jennifer Betka from Sirius Satellite Radio, where she played a big part in interactive strategy and marketing initiatives including the rollout of Sirius Internet Radio. She will be the Veoh's senior vice president of marketing.

Currently, Veoh serves video delivered with pre- and post-roll ads, as well as contextual ads served against searches for content. When it comes to interactive, Veoh is pretty much open to anything that connects viewers with advertisers, said Betka. "We, like everybody, are still experimenting," said Betka. "We don't think we've cracked that code for sure. We're excited to experiment and we think Steve has got some incredible experience.... We think he's going to be a really big contributor in helping us develop that aspect of the business."

Betka said she will also be relying on her experience working for AOL where, she said, she worked for many years "starting at the point they introduced advertising" on their service. "What I bring to the table spans back to that and to working with agencies and trying to leverage interactive early on," said Betka.

Mitgang was most recently known for his role in the creation of Yahoo's Panama ad platform. Before becoming a Yahoo executive, Mitgang was CEO of Web analytics company Keylime Software, which was acquired by Overture Services in 2003. At Overture, which was eventually bought by Yahoo, Mitgang led the performance marketing group.

Veoh.com delivers broadcast-quality video programming via the Web, and has deals with more than 85,000 content producers including Paramount Pictures, Lions Gate and PBS.

The company also distributes VeohTV, a free video player Betka describes as "a way for people to view video in a full-screen, TV-like" fashion. The player allows viewers to record the programming onto their computer and the newest version includes a simplified, browser-based interface that includes a recommendation engine which searches the Web and recommends videos the viewer might enjoy, she said.

According to Veoh, the Veoh.com user base grew through June to 14.3 million unique users, up from 4.4 million users when the service was launched in February.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...