DoubleClick Buys Data Management Company

  |  July 1, 2003   |  Comments

The marketing technology company adds CSC Advanced Database Solutions in a bid to more closely link its e-mail, campaign management and analytics offerings.

DoubleClick announced on Tuesday the acquisition of CSC Advanced Database Solutions, a privately held data management company.

The acquisition adds another product to DoubleClick's marketing technology suite, joining its email, ad serving, campaign management, catalog and analytics services.

Financial terms of the cash deal were not disclosed.

Schaumburg, Ill.-based CSC provides data management services to more that 100 customers, mostly focusing on the retail, catalog, financial services and catalog industries. CSC offers a variety of data services, including needs analyses, data hygiene and overlay, and marketing strategies.

With CSC, DoubleClick will greatly increase its database skills, adding a company that has worked at data management for more than two decades. Currently, DoubleClick offers data management to a smattering of Abacus and email customers.

The company plans to eventually build data management into its own offering. It will join Abacus, Ensemble, DART, DARTmail, and other products in the suite of marketing technology services. DoubleClick envisions data management serving as a link between its email, campaign management, and analytics offerings, solidifying its services suite as an all-in-one solution for clients' marketing technology needs.

The two companies already share 20 customers, and DoubleClick would like to cross-sell CSC customers its variety of other services, in addition to bringing its current customers into the data-management fold.

CSC's 100 employees will move over to DoubleClick. In addition to its suburban Chicago headquarters, CSC maintains a satellite office in Portland.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...