August 21, 2009 | Comments
Rankings of the top 50 Internet advertisers by media value in April 2009.
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
|Top 50 Internet Advertisers by Media Value,|
|Position||Advertiser||Media Value |
|2||Sprint: wireless service||41,421.5||Tech|
|3||Verizon: wireless service||25,004.4||Tech|
|4||Scottrade Stock Brokerage: consumer services||21,962.2||Fin|
|5||Sprint: Everything Data Family Plans||15,496.6||Tech|
|6||AT&T: wireless service||14,689.1||Tech|
|7||E-Trade Financial: consumer services||13,980.4||Fin|
|8||American Petroleum Institute: Energy Tomorrow||12,524.5||Misc|
|9||E-Trade Financial: online||12,314.6||Fin|
|12||TD Ameritrade Holding Corp.||9,907.4||Fin|
|13||MB Trading Futures Inc.||9,695.5||Fin|
|14||RadioShack Corp.: online||9,049.9||Ret|
|21||University of Phoenix: online||6,075.6||Edu|
|24||University of Phoenix||5,200.3||Edu|
|25||Chevrolet Malibu: passenger auto||4,846.7||Auto|
|26||Best Western International Inc.||4,795.1||T/H|
|27||Intuit Turbotax: free edition||4,372.4||Fin|
|28||Nivea For Men: skincare products||4,330.3||CPG|
|30||Weight Watchers Online||4,274.3||H/F|
|32||TD Ameritrade Brokerage: online||4,203.6||Fin|
|33||Quicken Loans: consumer services||3,622.5||Fin|
|34||TD Ameritrade Brokerage: consumer services||3,599.0||Fin|
|35||Classes USA Inc.||3,584.3||Edu|
|40||State Farm Mutual Automobile Insurance||3,288.0||Fin|
|41||Schering Corp.: Nasonex||3,213.9||H/F|
|44||The New York Times||3,115.3||M/E|
|46||Progressive Casualty Insurance Co.||2,976.6||Fin|
|47||Bank of America: consumer checking||2,958.8||Fin|
|48||Honda Insight Hybrid: passenger auto||2,898.9||Auto|
|Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality|
|View: Top 50 Internet Advertisers in March 2009|
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don't always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
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