Top 50 Advertisers by Media Value in April 2009

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value, April 2009
Position	Advertiser	Media Value ($000)	Sector
1	Scottrade: online	57,098.0	Fin
2	Sprint: wireless service	41,421.5	Tech
3	Verizon: wireless service	25,004.4	Tech
4	Scottrade Stock Brokerage: consumer services	21,962.2	Fin
5	Sprint: Everything Data Family Plans	15,496.6	Tech
6	AT&T: wireless service	14,689.1	Tech
7	E-Trade Financial: consumer services	13,980.4	Fin
8	American Petroleum Institute: Energy Tomorrow	12,524.5	Misc
9	E-Trade Financial: online	12,314.6	Fin
10	Netflix	11,035.7	M/E
11	Ad Council	10,383.4	Misc
12	TD Ameritrade Holding Corp.	9,907.4	Fin
13	MB Trading Futures Inc.	9,695.5	Fin
14	RadioShack Corp.: online	9,049.9	Ret
15	LowerMyBills.com	8,609.4	Fin
16	ShareBuilder.com	8,605.9	Fin
17	FreeScore.com	8,424.9	Fin
18	Classmates.com	7,937.6	M/E
19	Target.com	7,684.6	Ret
20	Lenovo: Thinkpad	6,261.0	Tech
21	University of Phoenix: online	6,075.6	Edu
22	Kohl's	6,067.6	Ret
23	VactionsToGo.com	5,386.2	T/H
24	University of Phoenix	5,200.3	Edu
25	Chevrolet Malibu: passenger auto	4,846.7	Auto
26	Best Western International Inc.	4,795.1	T/H
27	Intuit Turbotax: free edition	4,372.4	Fin
28	Nivea For Men: skincare products	4,330.3	CPG
29	LendingTree	4,299.1	Fin
30	Weight Watchers Online	4,274.3	H/F
31	FRS	4,271.8	H/F
32	TD Ameritrade Brokerage: online	4,203.6	Fin
33	Quicken Loans: consumer services	3,622.5	Fin
34	TD Ameritrade Brokerage: consumer services	3,599.0	Fin
35	Classes USA Inc.	3,584.3	Edu
36	Degrees.info	3,532.9	Edu
37	Lawn Doctor	3,498.1	Misc
38	Vonage	3,486.7	Tech
39	Armor All	3,366.0	CPG
40	State Farm Mutual Automobile Insurance	3,288.0	Fin
41	Schering Corp.: Nasonex	3,213.9	H/F
42	Equifax	3,157.6	Fin
43	Hyatt Corp.	3,150.3	T/H
44	The New York Times	3,115.3	M/E
45	CreditCardSearchEngine.com	3,112.9	Fin
46	Progressive Casualty Insurance Co.	2,976.6	Fin
47	Bank of America: consumer checking	2,958.8	Fin
48	Honda Insight Hybrid: passenger auto	2,898.9	Auto
49	GlaxoSmithKline: Boniva	2,888.8	H/F
50	Feeding America	2,848.2	Misc
	GRAND TOTAL	$428,508
Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality
View: Top 50 Internet Advertisers in March 2009

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don't always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.