Google Files for RSS Ad Patent

  |  July 29, 2005   |  Comments

A patent application describes a method for "incorporating targeted ads into information in a syndicated presentation format."

Google has filed an application with the US Patent and Trade Office (USPTO) for embedding advertisements into syndicated RSS and Atom feeds.

The USPTO application was filed by Google employee Nelson Minar approximately 18 months ago. It's titled "Embedding advertisements in syndicated content."

According to the abstract, the patent deals with a method for "incorporating targeted ads into information in a syndicated presentation format in an automated manner." Beyond just RSS and Atom feeds, the method described also pertains to syndicated formats that are XML compliant.

Google will likely face prior art challenges on any patent award. The company rolled out the beta version of its AdSense for RSS offering to all publishers in May, but the firm was not the first to introduce RSS ad insertion to Web sites and advertisers. Pheedo and Kanoodle are among the networks with longer-standing offerings.

The abstract explains that the automated ad insertion process keeps the ads "current and timely," and it describes the tracking of user response to embedded ads "in an automated manner for billing." Additionally, it makes reference to earlier patents on technologies that target ads based on content and keywords.

Google has been testing its contextual ads for feeds since at least April of this year.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...
    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...