Google Files for RSS Ad Patent

  |  July 29, 2005   |  Comments

A patent application describes a method for "incorporating targeted ads into information in a syndicated presentation format."

Google has filed an application with the US Patent and Trade Office (USPTO) for embedding advertisements into syndicated RSS and Atom feeds.

The USPTO application was filed by Google employee Nelson Minar approximately 18 months ago. It's titled "Embedding advertisements in syndicated content."

According to the abstract, the patent deals with a method for "incorporating targeted ads into information in a syndicated presentation format in an automated manner." Beyond just RSS and Atom feeds, the method described also pertains to syndicated formats that are XML compliant.

Google will likely face prior art challenges on any patent award. The company rolled out the beta version of its AdSense for RSS offering to all publishers in May, but the firm was not the first to introduce RSS ad insertion to Web sites and advertisers. Pheedo and Kanoodle are among the networks with longer-standing offerings.

The abstract explains that the automated ad insertion process keeps the ads "current and timely," and it describes the tracking of user response to embedded ads "in an automated manner for billing." Additionally, it makes reference to earlier patents on technologies that target ads based on content and keywords.

Google has been testing its contextual ads for feeds since at least April of this year.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...