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UK, Australia Web Usage and Traffic, May 2004

  |  June 21, 2004   |  Comments

Nielsen//NetRatings examined where Internet users in the United Kingdom and Australia were going and how long they were staying during May 2004.

Nielsen//NetRatings examined where Internet users in the United Kingdom and Australia were going and how long they were staying during May 2004. Australia, which has a smaller Internet population than the UK, logged more time online, surfing fewer domains than their UK counterparts.

Average Web Usage, United Kingdom, May 2004
Home and Work Combined
Number of Sessions/Visits Per Person 34
Number of Domains Visited Per Person 64
PC Time Per Person 29:18:09
Duration of a Web Page Viewed 00:00:48
Active Digital Media Universe 25,921,040
Current Digital Media Universe Estimate 35,831,305
Source: Nielsen//NetRatings

Average Web Usage, Australia, May 2004
Home and Work Combined
Number of Sessions/Visits Per Person 39
Number of Domains Visited Per Person 56
PC Time Per Person 38:24:31
Duration of a Web Page Viewed 00:01:01
Active Digital Media Universe 10,165,595
Current Digital Media Universe Estimate 13,563,419
Source: Nielsen//NetRatings

According to the traffic measurements, Microsoft, Google, and Yahoo garnered the most unique visitors in both the UK and Australia, but different interests were reflected in each region. UK users spent nearly three times as much time at sites belonging to the Time Warner Network, such as America Online, than Australian Internet surfers. Australians spent over one hour at Commonwealth Bank, while UK users logged nearly two hours on eBay.

Top Parent Companies, United Kingdom, May 2004,
Home and Work Combined
Parent Name Unique
Audience
(000)
Reach Time Per
Person
(hr:min:sec)
Microsoft 19,086 73.63% 02:09:54
Google 13,740 53.01% 00:26:13
Yahoo 11,963 46.15% 00:55:57
BBC 8,827 34.05% 00:44:45
eBay 8,732 33.69% 01:49:32
Time Warner 8,055 31.07% 02:57:27
Wanadoo 7,153 27.59% 00:17:12
Ask Jeeves 6,762 26.09% 00:13:59
British Telecom 5,664 21.85% 00:12:27
Amazon 5,621 21.69% 00:19:45
Source: Nielsen//NetRatings

Top Parent Companies, Australia, May 2004,
Home and Work Combined
Parent Name Unique
Audience
(000)
Reach Time Per
Person
(hr:min:sec)
Microsoft 7,812 76.84% 02:20:40
Google 5,438 53.49% 00:27:14
Yahoo 4,237 41.68% 01:17:29
Telstra 3,560 35.02% 00:27:28
eBay 3,212 31.60% 01:30:54
Time Warner 2,635 25.92% 01:04:09
Australian Federal Government 2,591 25.49% 00:24:22
News Corp. Online 2,297 22.60% 00:31:10
f2 Network 2,085 20.51% 00:32:16
Commonwealth Bank 1,694 16.67% 01:00:11
Source: Nielsen//NetRatings

Definitions:

Number of Sessions per Month: The average number of computer sessions per person for the specified reporting period. A session consists of Web sessions and/or any period of time spent using computer applications.
Number of Unique Domains Visited: An average of the total number of unique domains visited per person for the specified reporting period.
Duration of a Page Viewed: Average duration of time that a Web page was viewed per person over the specified reporting period.
Active Internet Universe: People that have used a computer capable of connecting to the Internet AND visited a Web site and/or launched any computer file tracked by Nielsen//NetRatings' applications metering module.
Current Internet Universe Estimate: People over the age of 2 that have access to the Internet from a personal computer at home; includes active and non-active persons in the household.
Parent company is a consolidation of multiple domains and URLs owned by a single entity.

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