Execs & Accounts for December 05, 2007

  |  December 5, 2007   |  Comments

Yahoo reorganizes its Network Division; Organic tackles Marthapedia; AOL-owned AdTech hires for West Coast

Yahoo's Network Division reorganized to consist of four product lines, down from six. Tapan Bhat will lead Front Doors and Network Services, consisting of Front Page, My Yahoo, and a newly created Network Services team. Brad Garlinghouse will lead Communications & Communities including Mail, Messenger, Groups, and Flickr. Vish Makhijani will lead Search, including Web Search and Search distribution. And Scott Moore will lead Media, consisting of News & Information properties.

Martha Stewart Living Omnimedia hired Organic to work on Marthapedia. The digital agency will help drive the strategy and design of the informational site, set for a Spring 2008 launch.

AOL-owned AdTech US hired two execs. The digital advertising technology company named Adam Wright and Kyland Johnston as sales managers for its West Coast division.

Enlighten hired Steve Landrum as creative director. The digital agency placed Landrum in its User Experience department.

Digitas promoted seven executives to senior vice president. The digital marketing and division of Publicis Groupe, promoted Chris England, Ben Jones, Michael Karg, Amy McAllister, John Robinson, Elliott Seaborn and David Wigder.

Scripps Networks Interactive hired Dina Roman as senior vice president. Roman was tasked with managing national ad sales and marketing for the eastern region of the U.S. for sites including FoodNetwork.com, HGTV.com, and others.

Visible World hired Andrew Ellenthal as senior vice president of sales. Prior to joining the video advertising technology and services company, Ellenthal was senior vice president of sales at PointRoll.

Telemundo named Borja Perez to the new role of Yahoo Telemundo alliance leader. The post is in addition to his current role as vice president, market development, digital media for the Hispanic media firm. Perez was tasked with managing coordination between Telemundo and Yahoo Sales teams.

Mktgpartners opened a Midwest office in Chicago. The entertainment and sports marketing agency named John Mousseau partner/general manager for the office. Kevin Collins, formerly manager of new business for the New York office, joined the Chicago office as account director.

Marriott International's Eastern Region Marketing & eCommerce team tapped Our Man In Havana for advertising creative. The agency will work with Marriott hotel brands in the states from Maine to South Carolina.

Imaginova appointed Jay Kirsch vice president of corporate development. Prior to joining the digital media and commerce company Kirsch served as a director at AdMedia Partners, an investment bank and financial advisory firm.

Umpqua Bank selected Creature as its agency of record. The advertising agency had recently rolled out the Lemonaire campaign for the bank.

Travel Ad Network hired Brian Silver as chief operating officer. The vertical ad network created the position for Silver, who is also on its board of directors.

TruEffect hired two execs. The advertising technology firm named Brian Murphy senior sales account executive and David Olson database administrator and architect.

SMS Text Media hired Herman Rush as head of TV. The mobile marketing agency tasked Rush with securing text messaging campaigns. Rush is formerly president and CEO of the Columbia Pictures Television Group.

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Matthew G. Nelson

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