Yahoo! Pushes Small-Biz Online Marketing

  |  October 1, 2003   |  Comments

The portal wants small businesses to try online marketing, even if it means their using a rival offering.

Yahoo added another piece to its evolving small-business strategy on Wednesday by rolling out a suite of online marketing services that includes products from Yahoo rivals like Google and Shopping.com.

Yahoo Small Business customers can now create accounts for online marketing with a half dozen marking providers, with services ranging from product-search listings to pay-per-click listings to keyword tracking. What's striking is Yahoo has partnerships to provide rival's services.

"The bottom line for us is we want our customers to be successful online," said Rich Riley, vice president and general manager of Yahoo Small Business. "We want to provide that with Yahoo services, but we don't want to stop there."

To get there, Yahoo partnered with Google to give Small Business customers the ability to set up AdWords accounts and receive a $50 discount. Yahoo offers the same for listings on Overture, which it bought in July.

Likewise, Yahoo Small Business has discount offers for including products on product search sites BizRate and Shopping.com. Just last week Yahoo launched its own product search engine. Yahoo rolled out a variety of e-commerce services for merchants.

Yahoo will also offer business and consumer lists via infoUSA and keyword tracking through KeywordMax. Yahoo Small Business already offers a number of homegrown services, such as Inktomi paid inclusion, Yahoo Yellow Pages listings, and directory inclusion.

Riley said Yahoo hoped in the future to bundle Yahoo marketing services, like those it rolled out last week for online merchants. In such a scenario, Yahoo could be a one-stop shop for small businesses, offering business services that range from Web hosting to online storefronts to paid listings. Riley said more partnerships could follow, depending on the needs of its small-business customers.

"This is not the end point," he said. "We'll continue to make our online marketing capabilities better."

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...