Disney Employs Web-Only Video in "Pacifier" Ad

  |  March 4, 2005   |  Comments

The video creative is part of an online campaign that uses banner ads and a promotional Web site.

Disney Pictures Marketing is promoting the new Vin Diesel film, "Pacifier," with online video ads that use footage produced especially for the creative execution.

Klipmart provided the technology the company is using to create and serve the ad.

In the video spot, Diesel speaks directly to viewers about the film, making references to other features that appear on the film's promotional Web site. The video segment was shot against a green screen so that the background could be digitally filled in behind him.

"We've been doing online video for four or five years, and almost all of it is repurposing ads that were designed for television," said Chris Young, CEO of Klipmart. "What's unique about the Vin Diesel ad is it uses footage shot exclusively for the Internet. It's a trend we're likely going to see more of."

The video ads are part of an online advertising campaign that also features banner ads and a promotional Web site. The Web site serves as a landing page for users who click on the ads.

Creative will appear on a selection of major Web sites, including AOL Moviefone, Yahoo, and IFILM.


COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...