Disney Employs Web-Only Video in "Pacifier" Ad

  |  March 4, 2005   |  Comments

The video creative is part of an online campaign that uses banner ads and a promotional Web site.

Disney Pictures Marketing is promoting the new Vin Diesel film, "Pacifier," with online video ads that use footage produced especially for the creative execution.

Klipmart provided the technology the company is using to create and serve the ad.

In the video spot, Diesel speaks directly to viewers about the film, making references to other features that appear on the film's promotional Web site. The video segment was shot against a green screen so that the background could be digitally filled in behind him.

"We've been doing online video for four or five years, and almost all of it is repurposing ads that were designed for television," said Chris Young, CEO of Klipmart. "What's unique about the Vin Diesel ad is it uses footage shot exclusively for the Internet. It's a trend we're likely going to see more of."

The video ads are part of an online advertising campaign that also features banner ads and a promotional Web site. The Web site serves as a landing page for users who click on the ads.

Creative will appear on a selection of major Web sites, including AOL Moviefone, Yahoo, and IFILM.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...