Home  › Stats › Audience/Traffic

Google Continues to Dominate U.S. Online Video Space, Hulu Best of the Rest

  |  March 26, 2010   |  Comments

Google sites accounted for 39.5 percent of all videos viewed in January, according to data from comScore.

Google-owned properties - which includes YouTube - continued to dominate the online video space in January, according to data from comScore. The company's Video Metrix measurement product estimates Google sites accounted for 39.5 percent of all videos viewed during the course of the month, with its closest competitor Hulu representing just 2.5 percent of the market by comparison. Hulu's closest competitor by total videos viewed was Microsoft, accounting for a 1.5 percent share.

Top U.S. Online Video Content Properties by Videos Viewed January 2010
Property Videos (000) Share of Videos (%)
Total Internet : Total Audience 32,410,886 100.0
Google Sites 12,816,043 39.5
Hulu 903,078 2.8
Microsoft Sites 491,753 1.5
Yahoo Sites 435,487 1.3
Viacom Digital 361,228 1.1
Fox Interactive Media 293,008 0.9
Turner Network 283,244 0.9
AOL 241,991 0.7
Vevo 226,125 0.7
CBS Interactive 217,407 0.7
Source: comScore Video Metrix

In terms of reach, however, Google's dominance wasn't quite as extreme. Yahoo sites, for example, reached over a third of the users achieved by Google during the month, while properties including CBS Interactive and Fox Interactive Media achieved well over a quarter of that number too.

In terms of actual views, Google racked up an average of almost 94 per user over the course of the month. Hulu achieved an average just shy of 24, but much of its content is long-form, compared to the majority of Google's, which is user-generated.

Top U.S. Online Video Content Properties by Unique Viewers January 2010
Property Unique Viewers (000) Average Videos per Viewer
Total Internet : Total Audience 173,361 187.0
Google Sites 136,469 93.9
Yahoo Sites 51,464 8.5
CBS Interactive 41,210 5.3
Fox Interactive Media 40,457 7.2
Hulu 38,445 23.5
Viacom Digital 38,009 9.5
Microsoft Sites 36,109 13.6
Facebook.com 34,214 5.2
Vevo 32,357 7.0
AOL 30,809 7.9
Source: comScore Video Metrix

In the video ad network space, comScore posits that Tremor Media offered the greatest potential reach among U.S. users in January, closely followed by BBE and Advertising.com's Video Network. "Potential reach" essentially refers to the reach of the sites to which networks deliver ads, but does not explicitly imply those networks actually served ads to the most users over the course of the month.

Top U.S. Online Video Ad Networks by Potential Reach of Unique Viewers January 2010
Property Unique Viewers (000) Viewer Penetration
Total Internet : Total Audience 173,361 100.0
Tremor Media - Potential Reach 86,047 49.6
BBE - Potential Reach 78,327 45.2
Advertising.com Video Network - Potential Reach 77,946 45.0
BrightRoll Video Network - Potential Reach 67,377 38.9
YuMe Video Network - Potential Reach 65,666 37.9
ScanScout Network - Potential Reach 65,298 37.7
SpotXchange Video Ad Network - Potential Reach 63,406 36.6
Break Media Network - Potential Reach 63,108 36.4
TidalTV - Potential Reach 49,264 28.4
Adconion Video Network - Potential Reach 47,913 27.6
Source: comScore Video Metrix

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...