Advertising Placements by Industry and Top Sponsored Links, May 2007

June 14, 2007   |  Comments

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.

Advertising Breakdown by Industry, April and May 2007
Industry Total Impressions, May 2007
(M)
Total Impressions, April 2007
(M)
Change From Previous Month (%)
Automotive 7,212.6 5,718.2 26.13
Business-to-business 4,868.6 5,138.5 -5.25
Consumer goods 11,053.0 7,938.6 39.23
Entertainment 6,404.1 6,608.2 -3.09
Financial services 101,616.9 95,739.3 6.14
Hardware and electronics 3,661.7 4,848.0 -24.47
Health 4,623.0 4,730.3 -2.27
Public services 13,490.0 14,130.0 -4.53
Retail goods and services 41,622.5 50,983.6 -18.36
Software 5,603.2 4,899.3 14.37
Telecommunications 20,135.9 21,908.5 -8.09
Travel 9,861.3 10,406.8 -5.24
Web media 70,070.0 72,312.1 -3.10
Source: Nielsen//NetRatings, 2007

Advertising Breakdown by Ad Unit Type, May 2007 (M)
Industry Flash, Generic (M) Rich Media (M) Sponsored Link (M) Standard Image (M) Standard Image/Text Link (M)
Automotive 2,800.0 750.8 1,520.2 1,511.6 630.0
Business to business 777.5 96.3 2,927.1 910.4 157.2
Consumer goods 5,756.8 600.4 2,380.0 1,918.9 397.0
Entertainment 2,754.7 318.8 1,976.1 1,123.3 231.1
Financial services 25,349.3 393.9 3,513.6 12,600.9 59,759.3
Hardware and electronics 2,192.3 102.9 461.5 487.5 417.4
Health 1,804.9 274.6 1,178.7 1,113.5 251.2
Public services 2,292.5 42.2 1,830.8 4,116.3 5,208.2
Retail goods and services 8,921.6 317.2 16,309.5 7,129.3 8,944.9
Software 1,035.0 89.1 1,542.3 2,308.0 628.8
Telecommunications 11,973.2 194.3 758.5 4,273.0 2,937.0
Travel 3,501.3 235.9 3,116.3 2,171.3 836.5
Web media 12,752.7 189.1 19,687.6 7,532.0 29,908.6
Source: Nielsen//NetRatings, 2007

Top 25 Companies by Sponsored Link Impressions, May 2007
Company Sponsored Link Impressions, May 2007 (M) Sponsored Link Impressions, April 2007 (M) Change From Previous Month (%)
eBay 3,630.3 3,456.5 5.03
Spark Networks plc. 2,102.7 3,608.9 -41.74
True 1,649.3 3,666.6 -55.02
Experian 1,202.0 1,128.9 6.47
Ford Motor Co. 1,077.9 57.4 1,777.20
InterActiveCorp 1,005.5 902.0 11.48
Edmunds.com 927.6 76.8 1,108.13
Helium 717.4 233.1 207.74
Google 658.3 251.2 162.07
Adobe Systems 633.7 18.5 3,329.76
Terra Lycos S.A. 633.5 7.3 8,604.52
Reunion.com 585.3 821.0 -28.71
Pickamortgage 573.0 472.2 21.36
MyVideoDaily 518.0 525.1 -1.35
Yahoo 515.2 453.8 13.53
Amazon.com 495.1 379.4 30.51
Buongiorno Vitaminic SpA 491.3 688.9 -28.69
FUSE Networks 429.5 91.8 367.71
InstantCast 421.4 16.5 2,457.82
MicroNutra Health 415.2 96.5 330.15
SinglesNet 377.9 120.1 214.60
ThumbPlay 374.5 4.8 7,652.58
Time Warner Inc. 373.7 816.6 -54.24
BizRate 371.2 371.3 -0.02
General Electric Company 369.0 372.7 -0.98
Source: Nielsen//NetRatings, 2007

Top 25 Companies by Top Three Search Terms, May 2007
Company Search Term 1 Search Term 2 Search Term 3
eBay ebay myspace john+cena
Spark Networks plc. chat+rooms chat find a date now
True match.com chat+rooms chat
Experian free+credit
+report
panther+animals blue+sky+
internet+service
Ford Motor Co. trucks hybrid+cars sport++car
InterActiveCorp travel match.com john+cena
Edmunds.com kelly+blue+book honda toyota
Helium blog working+from
+home
essay+contest
Google youtube.com search+the+web photobucket.com
Adobe Systems java java+download adobe
Terra Lycos S.A. stacy+keibler daddy+yankee escuela+de+
cosmetologia
+en+miami+florida
Reunion.com people+search free+people
+search
find+people
Pickamortgage appraisal+for
+refinancing
fha+mortgage
+loan
trabajos+en+
casa+en+utah
MyVideoDaily cherish sean+paul yahoo.com
Yahoo ebay.com yahoo+personals lawrence+herzog
Amazon.com amazon.com ebay verizon+
wireless.com
Buongiorno Vitaminic SpA verizon+
wireless.com
www.cingular.com inpulse+ringback
+tones
FUSE Networks music+videos rad+girls fuse
InstantCast casting+call casting+calls open+casting
+calls,+nc
MicroNutra Health diabetes obesity metformin
SinglesNet singlesnet.com singlesnet chat+rooms
ThumbPlay cingular+
ringtones
johnny+depp ringtones
Time Warner Inc. mapquest john+cena hannah+montana
BizRate duratrax+
mini+quake
wii prednisone
+without
+prescription
General Electric Company disneyland disney+world dancing+with
+the+stars
Source: Nielsen//NetRatings, 2007

View: Advertising Placements by Industry and Top Sponsored Links, April 2007

Nielsen-netratings-sm-225

Methodology: Nielsen//NetRatings AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.


  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.


  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.


  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.


  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or “Sponsored Results”).

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