Comedy Central's broadband channel debuts with multiple advertisers.
Viacom's Comedy Central has gone live with its new broadband video channel, Motherload, serving some of its top-rated shows online in three-minute chunks.
The site's 80 short videos a week will combine new and archival programs. The first batch, available today, consist of three to four minute clips from "The Daily Show," "South Park," "Chappelle's Show" and "The Colbert Report," along with online-only offerings like "Meet the Creeps," "Odd Todd," and "I Love the Thirties."
The ads so far consist of :30 pre-roll spots for advertisers like Energizer and the Las Vegas Convention and Visitors Authority. While the ads and content play, a static unit for the current advertiser remains visible in the window.
Verizon was named by Comedy Central as a launch sponsor for the channel, but its ads were not immediately visible on the site.
"Comedy Central's young adult audience is made up of technically savvy and avid Web users," said Beth Lewand, VP of digital media for Comedy Central, in a statement. "'MotherLoad,' is the latest addition to [our] multiplatform strategy, delivering content anywhere, anytime."
Comedian Greg Giraldo is the channel's host. Every weekday he'll provide a minute-long roundup of the new material to be found there.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014