Motherload Launches, With :30 Pre-Roll Ads

  |  November 1, 2005   |  Comments

Comedy Central's broadband channel debuts with multiple advertisers.

Viacom's Comedy Central has gone live with its new broadband video channel, Motherload, serving some of its top-rated shows online in three-minute chunks.

The site's 80 short videos a week will combine new and archival programs. The first batch, available today, consist of three to four minute clips from "The Daily Show," "South Park," "Chappelle's Show" and "The Colbert Report," along with online-only offerings like "Meet the Creeps," "Odd Todd," and "I Love the Thirties."

The ads so far consist of :30 pre-roll spots for advertisers like Energizer and the Las Vegas Convention and Visitors Authority. While the ads and content play, a static unit for the current advertiser remains visible in the window.

Verizon was named by Comedy Central as a launch sponsor for the channel, but its ads were not immediately visible on the site.

"Comedy Central's young adult audience is made up of technically savvy and avid Web users," said Beth Lewand, VP of digital media for Comedy Central, in a statement. "'MotherLoad,' is the latest addition to [our] multiplatform strategy, delivering content anywhere, anytime."

Comedian Greg Giraldo is the channel's host. Every weekday he'll provide a minute-long roundup of the new material to be found there.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...