Motherload Launches, With :30 Pre-Roll Ads

  |  November 1, 2005   |  Comments

Comedy Central's broadband channel debuts with multiple advertisers.

Viacom's Comedy Central has gone live with its new broadband video channel, Motherload, serving some of its top-rated shows online in three-minute chunks.

The site's 80 short videos a week will combine new and archival programs. The first batch, available today, consist of three to four minute clips from "The Daily Show," "South Park," "Chappelle's Show" and "The Colbert Report," along with online-only offerings like "Meet the Creeps," "Odd Todd," and "I Love the Thirties."

The ads so far consist of :30 pre-roll spots for advertisers like Energizer and the Las Vegas Convention and Visitors Authority. While the ads and content play, a static unit for the current advertiser remains visible in the window.

Verizon was named by Comedy Central as a launch sponsor for the channel, but its ads were not immediately visible on the site.

"Comedy Central's young adult audience is made up of technically savvy and avid Web users," said Beth Lewand, VP of digital media for Comedy Central, in a statement. "'MotherLoad,' is the latest addition to [our] multiplatform strategy, delivering content anywhere, anytime."

Comedian Greg Giraldo is the channel's host. Every weekday he'll provide a minute-long roundup of the new material to be found there.


Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...