Comedy Central's broadband channel debuts with multiple advertisers.
Viacom's Comedy Central has gone live with its new broadband video channel, Motherload, serving some of its top-rated shows online in three-minute chunks.
The site's 80 short videos a week will combine new and archival programs. The first batch, available today, consist of three to four minute clips from "The Daily Show," "South Park," "Chappelle's Show" and "The Colbert Report," along with online-only offerings like "Meet the Creeps," "Odd Todd," and "I Love the Thirties."
The ads so far consist of :30 pre-roll spots for advertisers like Energizer and the Las Vegas Convention and Visitors Authority. While the ads and content play, a static unit for the current advertiser remains visible in the window.
Verizon was named by Comedy Central as a launch sponsor for the channel, but its ads were not immediately visible on the site.
"Comedy Central's young adult audience is made up of technically savvy and avid Web users," said Beth Lewand, VP of digital media for Comedy Central, in a statement. "'MotherLoad,' is the latest addition to [our] multiplatform strategy, delivering content anywhere, anytime."
Comedian Greg Giraldo is the channel's host. Every weekday he'll provide a minute-long roundup of the new material to be found there.
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
October 13, 2015
1pm ET/ 10am PT
November 12, 2015