Top 10 Search Terms in 10 Categories, February 2007

March 13, 2007   |  Comments

A look at the month's top search terms in 10 categories.

The top 10 search terms in IT and Internet; automotive; movies; Internet advertising; food and beverage; pharmaceuticals and medical; blogs and personal Web sites; broadcast media; shopping; and travel. Clickstream data are collected by Hitwise.


Top 10 Search Terms by Category, Four Weeks Ending February 24, 2007 (%)
IT and Internet Automotive Manufacturers
Search TermSearch Volume Search TermSearch Volume
paypal 5.11 toyota 2.44
paypal.com 1.50 honda 2.07
people search 0.87 nissan 1.87
www.paypal.com 0.78 ford 1.71
pay pal 0.57 mazda 1.01
experian 0.43 dodge 1.00
white pages 0.35 chevrolet 0.99
ebay 0.34 bmw 0.74
people finder 0.33 chevy 0.69
mapquest 0.32 kia 0.69
Movies Internet Advertising
Search Term Search Volume Search Term Search Volume
imdb 1.27 work from home 0.61
netflix 1.19 zappos 0.50
movies 0.83 callwave 0.44
blockbuster 0.71 call wave 0.42
fandango 0.39 unclaimed money 0.36
netflix.com 0.31 the secret 0.36
the secret 0.28 constantcontact.com 0.35
ghost rider 0.27 tlcemail 0.31
harry potter 0.26 vemmabuilder.com 0.29
blockbuster.com 0.25 work at home 0.28
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 2.60 lexapro 0.70
starbucks 1.08 phentermine 0.55
mcdonalds 0.96 chantix 0.49
candystand 0.77 viagra 0.47
dominos pizza 0.77 xenical 0.44
dominos 0.66 cymbalta 0.43
subway 0.62 herpes 0.41
www.candystand.com 0.52 nexium 0.33
candystand.com 0.52 zoloft 0.32
www.maxwellhouse.com 0.49 cialis 0.28
Blogs and Personal Web Sites Broadcast Media
Search Term Search Volume Search Term Search Volume
myspace 0.83 cnn 1.81
perez hilton
0.67 anna nicole smith
1.34
xanga 0.67 msnbc 0.77
yahoo 360
0.45 cnn.com 0.75
myspace.com 0.39 fox news
0.67
xanga.com 0.29 news 0.56
360 0.28 britney spears
0.43
perezhilton.com 0.22 bbc 0.40
britney spears bald
0.22 www.cnn.com 0.30
kim karadashian
0.21 cnn news
0.27
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
consumer reports 0.22 hotels.com 0.52
coupons 0.13 hotels 0.38
free stuff 0.10 disney world 0.29
froogle 0.09 holiday inn 0.25
shopzilla 0.07 las vegas 0.24
mycokerewards.com 0.07 disneyland 0.23
free samples 0.07 walt disney world 0.18
consumer report 0.05 best western 0.14
pch.com 0.05 marriott 0.13
myspace 0.04 motel 6 0.13
Hitwise logo
View: Top 10 Search Terms by Category, Four Weeks Ending January 27, 2007

Hitwise monitors how more than 25 million Internet users interact with over 500,000 Web sites across 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...