Top 10 Search Terms in 10 Categories, February 2007

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The top 10 search terms in IT and Internet; automotive; movies; Internet advertising; food and beverage; pharmaceuticals and medical; blogs and personal Web sites; broadcast media; shopping; and travel. Clickstream data are collected by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending February 24, 2007 (%)
IT and Internet		Automotive Manufacturers
Search Term	Search Volume	Search Term	Search Volume
paypal	5.11	toyota	2.44
paypal.com	1.50	honda	2.07
people search	0.87	nissan	1.87
www.paypal.com	0.78	ford	1.71
pay pal	0.57	mazda	1.01
experian	0.43	dodge	1.00
white pages	0.35	chevrolet	0.99
ebay	0.34	bmw	0.74
people finder	0.33	chevy	0.69
mapquest	0.32	kia	0.69
Movies		Internet Advertising
Search Term	Search Volume	Search Term	Search Volume
imdb	1.27	work from home	0.61
netflix	1.19	zappos	0.50
movies	0.83	callwave	0.44
blockbuster	0.71	call wave	0.42
fandango	0.39	unclaimed money	0.36
netflix.com	0.31	the secret	0.36
the secret	0.28	constantcontact.com	0.35
ghost rider	0.27	tlcemail	0.31
harry potter	0.26	vemmabuilder.com	0.29
blockbuster.com	0.25	work at home	0.28
Food and Beverage Brands and Manufacturers		Pharmaceutical and Medical Products
Search Term	Search Volume	Search Term	Search Volume
pizza hut	2.60	lexapro	0.70
starbucks	1.08	phentermine	0.55
mcdonalds	0.96	chantix	0.49
candystand	0.77	viagra	0.47
dominos pizza	0.77	xenical	0.44
dominos	0.66	cymbalta	0.43
subway	0.62	herpes	0.41
www.candystand.com	0.52	nexium	0.33
candystand.com	0.52	zoloft	0.32
www.maxwellhouse.com	0.49	cialis	0.28
Blogs and Personal Web Sites		Broadcast Media
Search Term	Search Volume	Search Term	Search Volume
myspace	0.83	cnn	1.81
perez hilton	0.67	anna nicole smith	1.34
xanga	0.67	msnbc	0.77
yahoo 360	0.45	cnn.com	0.75
myspace.com	0.39	fox news	0.67
xanga.com	0.29	news	0.56
360	0.28	britney spears	0.43
perezhilton.com	0.22	bbc	0.40
britney spears bald	0.22	www.cnn.com	0.30
kim karadashian	0.21	cnn news	0.27
Shopping Rewards and Directories		Travel Destinations and Accommodations
Search Term	Search Volume	Search Term	Search Volume
consumer reports	0.22	hotels.com	0.52
coupons	0.13	hotels	0.38
free stuff	0.10	disney world	0.29
froogle	0.09	holiday inn	0.25
shopzilla	0.07	las vegas	0.24
mycokerewards.com	0.07	disneyland	0.23
free samples	0.07	walt disney world	0.18
consumer report	0.05	best western	0.14
pch.com	0.05	marriott	0.13
myspace	0.04	motel 6	0.13
View: Top 10 Search Terms by Category, Four Weeks Ending January 27, 2007

Hitwise monitors how more than 25 million Internet users interact with over 500,000 Web sites across 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.