Top 10 Search Terms in 10 Categories, February 2007

March 13, 2007   |  Comments

A look at the month's top search terms in 10 categories.

The top 10 search terms in IT and Internet; automotive; movies; Internet advertising; food and beverage; pharmaceuticals and medical; blogs and personal Web sites; broadcast media; shopping; and travel. Clickstream data are collected by Hitwise.


Top 10 Search Terms by Category, Four Weeks Ending February 24, 2007 (%)
IT and Internet Automotive Manufacturers
Search TermSearch Volume Search TermSearch Volume
paypal 5.11 toyota 2.44
paypal.com 1.50 honda 2.07
people search 0.87 nissan 1.87
www.paypal.com 0.78 ford 1.71
pay pal 0.57 mazda 1.01
experian 0.43 dodge 1.00
white pages 0.35 chevrolet 0.99
ebay 0.34 bmw 0.74
people finder 0.33 chevy 0.69
mapquest 0.32 kia 0.69
Movies Internet Advertising
Search Term Search Volume Search Term Search Volume
imdb 1.27 work from home 0.61
netflix 1.19 zappos 0.50
movies 0.83 callwave 0.44
blockbuster 0.71 call wave 0.42
fandango 0.39 unclaimed money 0.36
netflix.com 0.31 the secret 0.36
the secret 0.28 constantcontact.com 0.35
ghost rider 0.27 tlcemail 0.31
harry potter 0.26 vemmabuilder.com 0.29
blockbuster.com 0.25 work at home 0.28
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 2.60 lexapro 0.70
starbucks 1.08 phentermine 0.55
mcdonalds 0.96 chantix 0.49
candystand 0.77 viagra 0.47
dominos pizza 0.77 xenical 0.44
dominos 0.66 cymbalta 0.43
subway 0.62 herpes 0.41
www.candystand.com 0.52 nexium 0.33
candystand.com 0.52 zoloft 0.32
www.maxwellhouse.com 0.49 cialis 0.28
Blogs and Personal Web Sites Broadcast Media
Search Term Search Volume Search Term Search Volume
myspace 0.83 cnn 1.81
perez hilton
0.67 anna nicole smith
1.34
xanga 0.67 msnbc 0.77
yahoo 360
0.45 cnn.com 0.75
myspace.com 0.39 fox news
0.67
xanga.com 0.29 news 0.56
360 0.28 britney spears
0.43
perezhilton.com 0.22 bbc 0.40
britney spears bald
0.22 www.cnn.com 0.30
kim karadashian
0.21 cnn news
0.27
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
consumer reports 0.22 hotels.com 0.52
coupons 0.13 hotels 0.38
free stuff 0.10 disney world 0.29
froogle 0.09 holiday inn 0.25
shopzilla 0.07 las vegas 0.24
mycokerewards.com 0.07 disneyland 0.23
free samples 0.07 walt disney world 0.18
consumer report 0.05 best western 0.14
pch.com 0.05 marriott 0.13
myspace 0.04 motel 6 0.13
Hitwise logo
View: Top 10 Search Terms by Category, Four Weeks Ending January 27, 2007

Hitwise monitors how more than 25 million Internet users interact with over 500,000 Web sites across 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Downers GroveWe are looking for a talented Internet Marketing Campaign Manager...
    • Internet Marketing Specialist
      Internet Marketing Specialist (InteractRV) - DallasInternet Marketing Specialist InteractRV - Anywhere Telecommute, USA SEM | SEO | Content Creator...
    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...