Lloyd-Martin Goes to WebSourced

  |  December 13, 2004   |  Comments

The copywriting guru will head a new consulting practice for the SEM firm, training in-house search teams at enterprise clients.

Search marketing celeb Heather Lloyd-Martin has left her president's post at SuccessWorks to lead a new consulting practice for competing SEM firm WebSourced. As director of search strategies, she'll head up training initiatives for companies that have their own in-house search marketing teams.

Lloyd-Martin ranks among the most visible pioneers of search marketing and optimization. She has spoken extensively on writing search-optimized ads and site copy at conferences including Ad:Tech, DM Days and Search Engine Strategies.

"It offers the opportunity to do exactly what I want to do, and have really great people to do the back-end," she said of the new post.

Lloyd-Martin believes offering training and consulting services is a trend among search marketing firms. "There are a large number of enterprise-level firms that want to have some training; they have the resources to handle [search marketing] in-house," she said. "A lot of them aren't really sure what they're doing. This'll really help close that loop."

Jupiter Research last week released findings that SEM firms dominate search spending. But while its report found agencies control 51 percent of all spending, it also reported that 69 percent of firms do not use an agency to manage search advertising. WebSourced's move into training is an attempt to get its foot in the door with the ones that don't employ agencies.

WebSourced is among the biggest search marketing firms. Its approximately 1,300 clients include Lowe's Home Improvement, NBC, Alaska Airlines and Experian.

SuccessWorks hasn't yet named a successor.

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • SEM & Product Listing Ads (PLA) Manager
      SEM & Product Listing Ads (PLA) Manager (Zappos.com) - Las VegasZappos IP, Inc. is looking for a SEM & Product Listing Ads (PLA) Manager! Why...
    • Senior Product Listing Ads (PLA) Coordinator
      Senior Product Listing Ads (PLA) Coordinator (Zappos.com) - Las VegasZappos IP, Inc. is looking for a Senior Product Listing Ads (PLA) Coordinator...
    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...