Lloyd-Martin Goes to WebSourced

  |  December 13, 2004   |  Comments

The copywriting guru will head a new consulting practice for the SEM firm, training in-house search teams at enterprise clients.

Search marketing celeb Heather Lloyd-Martin has left her president's post at SuccessWorks to lead a new consulting practice for competing SEM firm WebSourced. As director of search strategies, she'll head up training initiatives for companies that have their own in-house search marketing teams.

Lloyd-Martin ranks among the most visible pioneers of search marketing and optimization. She has spoken extensively on writing search-optimized ads and site copy at conferences including Ad:Tech, DM Days and Search Engine Strategies.

"It offers the opportunity to do exactly what I want to do, and have really great people to do the back-end," she said of the new post.

Lloyd-Martin believes offering training and consulting services is a trend among search marketing firms. "There are a large number of enterprise-level firms that want to have some training; they have the resources to handle [search marketing] in-house," she said. "A lot of them aren't really sure what they're doing. This'll really help close that loop."

Jupiter Research last week released findings that SEM firms dominate search spending. But while its report found agencies control 51 percent of all spending, it also reported that 69 percent of firms do not use an agency to manage search advertising. WebSourced's move into training is an attempt to get its foot in the door with the ones that don't employ agencies.

WebSourced is among the biggest search marketing firms. Its approximately 1,300 clients include Lowe's Home Improvement, NBC, Alaska Airlines and Experian.

SuccessWorks hasn't yet named a successor.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Resources

Jobs

    • Senior Paid Search & Advertising Manager
      Senior Paid Search & Advertising Manager (Smarty Had A Party) - St. LouisCompany Description: A warm, loving, [slightly wacky] startup, we view...
    • Technical Project Manager
      Technical Project Manager (Agora Inc.) - BaltimorePublishing Services, a subsidiary of Agora Publishing in Baltimore, MD is looking for a great...
    • Financial Research Associate
      Financial Research Associate (Confidential) - BaltimoreThe Financial Research Associate will be responsible for responding to research-level customer...