Execs & Accounts for February 20, 2008

  |  February 20, 2008   |  Comments

Idearc makes Mueller CEO; Avenue A | Razorfish helps Crystal Light get women pumped up.

Idearc named John Mueller chief executive officer. Mueller is also the chairman of the board, and replaces Kathy Harless, who had served as president and chief executive officer.

The Interactive Advertising Bureau hired Tim Walsh as vice president, event sales. Walsh was previously commercial director/vice president at Incisive Media, the parent company of ClickZ.

On behalf of client Crystal Light, Avenue A | Razorfish has developed a social networking site for women at UPumpItUp.com. The beverage brand has partnered with actress and musical artist Mandy Moore to launch the destination.

K&L Wine Merchants selected StrongMail for its e-mail campaigns. The wine retailer had previously used an e-mail service provider to manage its marketing e-mail, and will now use StrongMail in-house.

JumpTV hired three execs, and promoted one. The broadcaster of sports and international television over the Internet named Blair Baxter chief financial officer; Elmer Sotto, vice president, product and business operations; and Jay Howard, vice president and general counsel. Nada Usina was also promoted to president of JumpTV from president of JumpTV Sports.

LodgeNet hired Derek White as president of The Hotel Networks. A wholly-owned subsidiary of LodgeNet, The Hotel Networks hired White away from Alloy, where he was executive vice president.

SpotXchange opened a New York office. The online video advertising network tasked Vice President Paul Bowlin with managing the office.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Matthew G. Nelson

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...