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UK, Australia Web Usage and Traffic, August 2004

  |  September 30, 2004   |  Comments

Nielsen//NetRatings examined where Internet users in the United Kingdom and Australia were going and how long they were staying during August 2004.

Australia, which has a smaller Internet population than the UK, logged more time online, but surfed fewer domains than their UK counterparts.

Average Web Usage, United Kingdom, August 2004
Home and Work Combined
Number of Sessions/Visits Per Person 33
Number of Domains Visited Per Person 66
PC Time Per Person 28:24:37
Duration of a Web Page Viewed 00:00:47
Active Digital Media Universe 24,381,815
Current Digital Media Universe Estimate 34,874,469
Source: Nielsen//NetRatings

Average Web Usage, Australia, August 2004
Home and Work Combined
Number of Sessions/Visits Per Person 38
Number of Domains Visited Per Person 54
PC Time Per Person 35:27:16
Duration of a Web Page Viewed 00:00:58
Active Digital Media Universe 9,777,691
Current Digital Media Universe Estimate 13,359,821
Source: Nielsen//NetRatings

According to the traffic measurements, Microsoft, Google, and Yahoo garnered the most unique visitors in both the UK and Australia, but different interests were reflected in each region. UK users spent more than three times as much time at sites belonging to the Time Warner Network, such as America Online, than Australian Internet surfers. Australians spent time at their federal government's Web site, while UK users logged over two hours on eBay.

Top Parent Companies, United Kingdom, August 2004,
Home and Work Combined
Parent Name Unique
Audience
(000)		 Reach Time Per
Person
(hr:min:sec)
Microsoft 17,896 73.40% 02:14:06
Google 12,771 52.38% 00:21:45
Yahoo 11,081 45.45% 01:04:37
eBay 8,483 34.79% 02:20:14
BBC 8,128 33.34% 00:36:23
Time Warner 7,375 30.25% 03:12:20
Wanadoo 6,066 24.88% 00:21:28
Amazon 5,549 22.76% 00:21:13
Ask Jeeves 5,353 21.96% 00:11:50
British Telecom 4,967 20.37% 00:13:53
Source: Nielsen//NetRatings

Top Parent Companies, Australia, August 2004,
Home and Work Combined
Parent Name Unique
Audience
(000)		 Reach Time Per
Person
(hr:min:sec)
Microsoft 7,481 76.51% 02:30:44
Google 5,369 54.91% 00:25:27
Yahoo 4,032 41.23% 01:30:47
Telstra 3,452 35.30% 00:23:45
eBay 2,935 30.02% 01:48:00
Australian Federal Government 2,509 25.66% 00:24:08
Time Warner 2,127 21.76% 00:47:53
News Corp. Online 2,067 21.14% 00:29:08
Fairfax Digital 1,898 19.41% 00:28:58
Commonwealth Bank 1,542 15.78% 01:01:14
Source: Nielsen//NetRatings

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