Advertising Placements by Industry and Top Sponsored Links, August 2007
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.
Advertising Breakdown by Industry, July and August 2007 | |||
---|---|---|---|
Industry | Total Impressions, August 2007 (M) |
Total Impressions, July 2007 (M) |
Change From Previous Month (%) |
Automotive | 7,689.1 | 9,528.3 | -19.30 |
Business-to-business | 13,782.2 | 8,713.4 | 58.17 |
Consumer goods | 10,253.1 | 8,558.5 | 19.80 |
Entertainment | 10,954.3 | 8,927.4 | 22.70 |
Financial services | 98,697.8 | 95,917.2 | 2.90 |
Hardware and electronics | 6,687.1 | 5,412.2 | 23.56 |
Health | 5,427.1 | 3,937.9 | 37.82 |
Public services | 12,908.0 | 14,438.8 | -10.60 |
Retail goods and services | 51,026.6 | 46,351.5 | 10.09 |
Software | 6,822.6 | 5,397.6 | 26.40 |
Telecommunications | 26,741.7 | 19,514.0 | 37.04 |
Travel | 9,223.9 | 8,863.2 | 4.07 |
Web media | 77,386.3 | 69,272.1 | 11.71 |
Source: Nielsen//NetRatings, 2007 |
Advertising Breakdown by Ad Unit Type, August 2007 (M) | |||||
---|---|---|---|---|---|
Industry | Flash, Generic | Rich Media | Sponsored Link | Standard Image | Standard Image/Text Link |
Automotive | 3,930.2 | 810.1 | 912.8 | 1,091.8 | 944.2 |
Business-to-business | 755.8 | 41.4 | 11,728.9 | 1,041.8 | 214.3 |
Consumer goods | 4,190.7 | 771.8 | 2,775.5 | 1,824.0 | 691.1 |
Entertainment | 5,556.2 | 395.5 | 3,402.9 | 1,231.2 | 368.6 |
Financial services | 20,365.7 | 602.5 | 3,292.7 | 14,840.2 | 59,596.7 |
Hardware and electronics | 3,233.1 | 213.6 | 1,245.6 | 850.9 | 1,143.9 |
Health | 2,359.2 | 158.3 | 1,515.2 | 1,079.9 | 314.6 |
Public services | 2,439.0 | 46.1 | 2,480.4 | 3,803.3 | 4,139.1 |
Retail goods and services | 6,802.8 | 369.1 | 20,232.9 | 9,521.0 | 14,100.9 |
Software | 1,118.7 | 222.2 | 4,453.8 | 656.5 | 371.5 |
Telecommunications | 12,102.9 | 187.1 | 2,108.9 | 2,704.6 | 9,638.3 |
Travel | 2,501.1 | 123.6 | 3,505.0 | 2,067.1 | 1,027.1 |
Web media | 9,797.6 | 183.6 | 26,034.1 | 10,374.6 | 30,996.4 |
Source: Nielsen//NetRatings, 2007 |
Top 25 Companies by Sponsored Link Impressions, August 2007 | |||
---|---|---|---|
Company | Sponsored Link Impressions, August 2007 (M) | Sponsored Link Impressions, July 2007 (M) | Change From Previous Month (%) |
Who has a crush on you? | 3,125.5 | 1.5 | 209,950.00 |
Nippon Telegraph and Telephone Corp. | 2,710.7 | 986.1 | 174.91 |
InterActiveCorp | 2,451.1 | 1,309.7 | 87.15 |
True | 2,347.8 | 2,926.0 | -19.76 |
eBay Inc. | 2,228.5 | 1,793.8 | 24.23 |
Verisign Inc. | 1,806.3 | 169.7 | 964.31 |
1,525.8 | 210.3 | 625.52 | |
Yahoo Inc. | 1,406.5 | 830.6 | 69.33 |
Cloudmark Inc. | 1,181.9 | 1.2 | 99,138.12 |
Acronis | 1,169.5 | 36.6 | 3098.36 |
Time Warner | 1,068.8 | 358.2 | 198.41 |
Business.com Inc. | 997.8 | 74.6 | 1237.35 |
Hughes Electronics Corp. | 935.6 | 132.8 | 604.43 |
Experian Group Ltd. | 933.5 | 737.1 | 26.64 |
ecrush.com | 931.6 | 39.4 | 2262.63 |
Research In Motion Ltd. | 831.7 | 26.6 | 3029.54 |
Mate1.com | 701.6 | 195,9 | 258.13 |
Table for Six | 697.1 | 26.0 | 2584.37 |
Target Corp. | 629/7 | 543.4 | 15.88 |
The Sharper Image Corp. | 629.0 | 282.4 | 122.69 |
Comcast Corp. | 579.9 | 28.0 | 1971.01 |
Circuit City Stores Inc. | 578.1 | 372.0 | 55.38 |
OurStage | 577.9 | 59.7 | 867.49 |
Helium Inc. | 569.6 | 770.6 | -26.07 |
Anastasia International Inc. | 567.5 | 277.6 | -39.78 |
Source: Nielsen//NetRatings, 2007 |
Top 25 Companies by Top Three Search Terms, August 2007 | |||
---|---|---|---|
Company | Search Term 1 | Search Term 2 | Search Term 3 |
Who has a crush on you? | myspace.com | www.myspace.com | hotnewlayouts.com |
Nippon Telegraph and Telephone Corp. | best+web+hosting+service | ssh+hosting | get+a+pictures+web+ page+code |
InterActiveCorp | priceline | expedia | evansville+in |
True | match.com | free+singles+sites | free+single+sites |
eBay Inc. | ebay | yahoo.com | ebay.com |
Verisign Inc. | promoting+my+adsense+ website |
cyber+crime | whois |
download.com | www.google.com | free+screensavers | |
Yahoo Inc. | songs | fishing+caps | graceland.com |
Cloudmark Inc. | email+fraud | phishing | best+free+spam+blocker |
Acronis | dvd+copy+software | partition+ | migrate+easy |
Time Warner | mapquest | bank+of+america | ebay |
Business.com Inc. | affordable+housing+santa+ clarita+valley+apartments |
free+internet | pulleys |
Hughes Electronics Corp. | direct+tv | directv | directtv |
Experian Group Ltd. | free+credit+report | resistol+hats | mortgage+fraud |
ecrush.com | teen+chat+rooms | free+teen+chat+rooms | teen+girl+quizzes |
Research In Motion Ltd. | iphone | cell+phones | cell+phone+plans |
Mate1.com | singlegirl | yemen+chat | free+chat+rooms |
Table for Six | chat+rooms | chat+room | free+singles+sites |
Target Corp. | shower+curtains+nautical | air+force+hats | shower+curtains |
The Sharper Image Corp. | analog+clocks | tie+rack | xbox+360+elite |
Comcast Corp. | comcast | dsl | wireless+internet |
Circuit City Stores Inc. | psp | madden+08 | canon.com |
OurStage | video+clips | upload+videos | need+to+watch+bratz+ movie+for+free+on+ internet |
Helium Inc. | blogs | paid+to+blog | how+to+write+for+ magazines |
Anastasia International Inc. | russian+ladies | mail+order+brides | ukraine+women |
Source: Nielsen//NetRatings, 2007 |
View: Advertising Placements by Industry and Top Sponsored Links, July 2007
Methodology: Nielsen//NetRatings AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
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