Home  › Stats › Audience/Traffic

Interactive Television Market Grows

  |  August 30, 2005   |  Comments

Interactive television will create revenue opportunities in TV-based gaming, television commerce, and interactive or direct response advertising as the market grows.

Interactive television (iTV) will add TV-based gaming, television commerce, and interactive or direct response advertising functionality to cable programming, the additional channels will create new revenue streams. The State of Interactive TV 2005 report from Kagan Research, looks at adoption rates of the nascent platform.

Projected ITV Capable Video Subs
Click on graphic to view chart
Currently, 34.1 million households subscribe to iTV service, the number of subscribers is expected to reach 69 million by 2009, more than half of U.S. TV households.

Revenues for electronic transactions for games, television or t-commerce (television commerce), and interactive advertising are estimated to reach $2.4 million by 2009. Kagan Research estimates the interactive services segment will generate $780 million in operator revenue in that same period for cable, digital broadcast satellites (DBS), and telcos.

To prepare the State of Interactive TV 2005, Kagan Research reviewed operator profiles for the major U.S. providers of multichannel video packages and how they intend to deliver iTV services. The report looked at companies like Cablevision, Charter, Comcast, Cox, Insight, Time Warner, DirectTV, and EchoStar.

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...