CNN Rebrands as

  |  February 3, 2003   |  Comments

Signaling a commitment to extend Sports Illustrated's reach online,the CNN online network seeks to remake the magazine's online presence.

The CNN online network will rebrand, the online version of AOL Time Warner's Sports Illustrated magazine, as Thursday.

Sports Illustrated President Bruce Hallett and CNN News Group President and Chief Operating Officer Jim Walton announced the move Monday.

The two said the Web site will remain part of the CNN online network (which consists of and

"Our site is not just a news site and not just the magazine's content online," said Gordon McLeod, who has been named president of Sports Illustrated Interactive. " is a forum for the finest sports journalism and photography within the 24-hour sports news space."

McLeod, who will oversee the Web site in addition to the Licensing and Syndication business, took his post in January, and reports to Oliver Knowlton, Sports Illustrated's vice president and general manager.

"The renaming of and the hiring of Gordon McLeod as its president are an indication of how many new and serious things we want to do on the Web," Hallett said. "The Web is already a critical tool for talking with Sports Illustrated readers and sports fans at large, but we think that conversation can be made much richer and deeper."


COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...