The technology automates insertion of ads into feeds.
Feed and blog ad firm Pheedo has launched an ad management tool that will let publishers insert paid ads into their RSS or Atom content feeds, and track the resulting activity.
Kanoodle, which has been a pioneer in RSS ads, will provide syndicated ads, but publishers may also sell ads directly. Participating publishers at launch include Topix, Lockergnome and PaidContent.org.
The Web-based ad server, called SimpleAd Feed Management and Server, monitors feed activity to determine how often an ad should be inserted, according to Pheedo. It also serves ads tailored to the characteristics of each news reader, the company said.
Reporting includes both data on ad views and click-throughs. It also gives publishers information about their audience size, the popularity of their content and what aggregators audience members are using.
As blogs and XML-based feeds have begun to catch on with early adopters, start-up companies like Pheedo have begun working to help publishers monetize their investment in content feeds. Another firm, RSSAds.com, is also developing an ad model for feeds, while FeedBurner provides audience metrics similar to those offered through Pheedo's new product.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT