The technology automates insertion of ads into feeds.
Feed and blog ad firm Pheedo has launched an ad management tool that will let publishers insert paid ads into their RSS or Atom content feeds, and track the resulting activity.
Kanoodle, which has been a pioneer in RSS ads, will provide syndicated ads, but publishers may also sell ads directly. Participating publishers at launch include Topix, Lockergnome and PaidContent.org.
The Web-based ad server, called SimpleAd Feed Management and Server, monitors feed activity to determine how often an ad should be inserted, according to Pheedo. It also serves ads tailored to the characteristics of each news reader, the company said.
Reporting includes both data on ad views and click-throughs. It also gives publishers information about their audience size, the popularity of their content and what aggregators audience members are using.
As blogs and XML-based feeds have begun to catch on with early adopters, start-up companies like Pheedo have begun working to help publishers monetize their investment in content feeds. Another firm, RSSAds.com, is also developing an ad model for feeds, while FeedBurner provides audience metrics similar to those offered through Pheedo's new product.
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Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT