The deal will extend Zenith's capabilities from traditional online media strategy to many types of digital communication.
Publicis Groupe's Zenith Media, a division of ZenithOptimedia, will buy six-year-old Atlanta-based interactive agency Moxie Interactive, the companies said.
The acquisition will extend Zenith's capabilities from traditional online media buying and planning to include other digital channels. These include search marketing, e-mail, site development, interactive kiosks, mobile and hosting services.
Moxie Interactive will retain its name, employees and headquarters, but its services will be "infused" through all Zenith Media USA offices, Publicis said. The agency boasts 100 employees in its home office. Clients include Home Depot, Coca-Cola, Saks and Verizon.
"Technology drives Moxie's business model, but they don't let that get in the way of great creativity," ZenithOptimedia Group North America CEO Tim Jones said in a statement. "We will infuse this culture throughout Zenith, putting digital front and center."
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Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
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