Publicis' Zenith Media to Acquire Moxie

  |  August 11, 2006   |  Comments

The deal will extend Zenith's capabilities from traditional online media strategy to many types of digital communication.

Publicis Groupe's Zenith Media, a division of ZenithOptimedia, will buy six-year-old Atlanta-based interactive agency Moxie Interactive, the companies said.

The acquisition will extend Zenith's capabilities from traditional online media buying and planning to include other digital channels. These include search marketing, e-mail, site development, interactive kiosks, mobile and hosting services.

Moxie Interactive will retain its name, employees and headquarters, but its services will be "infused" through all Zenith Media USA offices, Publicis said. The agency boasts 100 employees in its home office. Clients include Home Depot, Coca-Cola, Saks and Verizon.

"Technology drives Moxie's business model, but they don't let that get in the way of great creativity," ZenithOptimedia Group North America CEO Tim Jones said in a statement. "We will infuse this culture throughout Zenith, putting digital front and center."

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! (August 10-12) Educating marketers for over 15 years, we return to San Francisco this August with our action-packed, educationally-focused agenda that will cover every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...