Google Opens AdSense for Mobile to Publisher Sites
Publishers with mobile Web sites can now add them to Google's contextual ad network.
Publishers with mobile Web sites can now add them to Google's contextual ad network.
In a move aimed at ramping up the amount of mobile inventory it can offer advertisers, Google has opened its AdSense contextual ad platform to content owners with sites created for handset browsers.
AdSense for Mobile first appeared in beta form back in July. Its formal debut gives publishers and advertisers another option alongside existing mobile ad networks Third Screen Media, now a part of AOL’s Advertising.com, and AdMob. However, recruiting a large number of publisher partners with significant traffic and reach may pose a challenge, even to Google.
“There is a lot of demand for mobile advertising at the moment, and there is a shortage of inventory,” said Ray Anderson, CEO and founder of Bango, a mobile marketing and commerce service company. “It may be challenging for Google to find sites to place mobile ads on.”
Even so, Anderson believes publishers will test AdSense for Mobile, and thereafter decide whether to commit to it. “Will people place Google AdSense on their [mobile] sites? The only answer to that can be people will try it and see if the money talks. On the other hand, the credibility of Google and the fact that people use Google already will help get this off to a good start.”
Just last week Google began allowing AdWords advertisers to distribute campaigns to Google Mobile Search.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article