Federated Media Grows Network, Partners with comScore

  |  February 5, 2007   |  Comments

A relationship with Ask A Ninja marks FM's first move into video.

Federated Media Publishing has signed a number of new sites and partnered with comScore Networks to improve measurement of blogs and other conversational media.

Federated Media, which already represents sites like Digg, Boing Boing and Dooce, several months ago halted signing new publishers in order to better scale its author and advertiser services. But now Federated Media has added 20 new sites, including PROTRADE, Baseball Reference, Wil Wheaton dot Net and video site Ask a Ninja.

"We apply our own internal editorial filter to who we onboard and when, based on a number of components," said Jason Weisberger, chief operating officer for Federated Media. "We like to work with the highest quality independent authors on the Internet and represent them to major advertisers."

While the majority of new authors to the Federated Media site are text-and-image-based, new recruit Ask a Ninja is a breakaway video hit. "With our partnership with Ask a Ninja, you can interpret that as we're moving into the video space," said Weisberger.

Another expansion for FM is its partnership with Internet metrics firm comScore Networks to improve audience measurement in "the conversational media and blogging sector." Under the agreement, comScore will build a database weighted specifically for such sites.

"Digg is a huge site where we're seeing over a 120 million views a month, but they were reporting two to three million. There was that much of a disconnect," said Weisberger. "So we've been working with them on their reporting inside this space."

Additional new sites in FM's network include Ars Technica, Breitbart.com, CoasterBuzz, HockeyBuzz, Instructables, Laughing Squid, LifeClever, RealTravel, Rocketboom, Sweetney, Sweet Juniper, Trend Hunter and others.

Federated Media was founded by John Battelle in 2005.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Matthew G. Nelson

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs