Excite Inc. named FredSiegel as senior vice-president, marketing. He will lead Excite's marketingand brand campaign in the next phase of consumer adoption of the Internet, thecompany said.
Excite Inc. named Fred Siegel as senior vice-president, marketing. He will lead Excite's marketing and brand campaign in the next phase of consumer adoption of the Internet, the company said.
Formerly senior vice president of marketing at QVC, Siegel, 45, took the QVC brand from its No. 2 position in televised shopping to make it the world leader in electronic commerce--from approximately $1 billion in annual revenues to over $2.4 Billion in 1998, Excite said.
"At QVC, Fred mixed brand, event and direct marketing to sell it all to the consumer," said George Bell, CEO of Excite. "He not only has an understanding of traditional brand-building, but a clear understanding of how to integrate electronic commerce and branding in the real-world to build a loyal consumer--and this is exactly what we need at this point in our brand growth."
Siegel's responsibilities will include the strategic development and implementation of all marketing, advertising, promotional and public relations campaigns for the Excite and WebCrawler brands.
Prior to his role at QVC, Siegel served as executive vice president and executive creative director at Ketchum Advertising. Before joining Ketchum, he was senior vice-president, group creative director at the McCann-Erickson agency in New York City.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT