New York City-based DoubleClick Inc. formally launched DoubleClick Benelux, based inAmsterdam and providing advertising solutions for Web publishers, advertisersand advertising agencies in Belgium, the Netherlands and Luxembourg.
New York City-based DoubleClick Inc. formally launched DoubleClick Benelux, based in Amsterdam and providing advertising solutions for Web publishers, advertisers and advertising agencies in Belgium, the Netherlands and Luxembourg.
DoubleClick Benelux reps for a local network of 20 Web sites in the Benelux countries, including Zoek.nl, a search engine site; TMF.nl, a popular culture entertainment site; Foxkids.nl, a division of the Fox television channel and Euro2000.com, an information center for the European Union.
DoubleClick already has operational networks in France, Germany, Italy, Spain, Scandinavia and the UK.
"DoubleClick Benelux is a key component of DoubleClick's global strategy," said Barry Salzman, president of DoubleClick International. "With the addition of DoubleClick Benelux, DoubleClick now has local content networks in each major market worldwide. . . .DoubleClick can empower the media buyer or advertiser to centralize media buying and planning while truly localizing their campaigns."
To form DoubleClick Benelux, DoubleClick acquired a majority interest in NetSales B.V., the online advertising sales arm of 2PR Holding, a Dutch information technology service provider. Financial arrangements were not disclosed.
DoubleClick said it already reaches more Benelux users than any other online advertising network. Among the Dutch advertisers using DoubleClick's services are the information technology company CMG, KPN, the Dutch telecommunications provider, KLM Royal Dutch Airlines, Heineken, and industrial giant Philips.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT