Interchange hires VP of marketing; EVB creates 'Friends of Brite' for Wrigley's Orbit White; WhitePages.com taps Revenue Science.
Interchange hired Jennifer Black as VP of marketing. Black led traffic partnership deals at Autobytel, prior to which she held senior marketing positions at Teleflora and Overstock.com.
EVB created a "Friends of Bright" Web site for Wrigley's Orbit White gum. The viral try is set up as the official Web site of a cult dedicated to bright smiles.
WhitePages.com tapped Revenue Science to enable behavioral targeting on its site. The companies claim it’s the first time a business directory will have such capabilities.
The Borden Agency, a mobile marketing firm, hired Allyson Braslow as account manager. She worked in client services at GMR Marketing.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT