Interchange hires VP of marketing; EVB creates 'Friends of Brite' for Wrigley's Orbit White; WhitePages.com taps Revenue Science.
Interchange hired Jennifer Black as VP of marketing. Black led traffic partnership deals at Autobytel, prior to which she held senior marketing positions at Teleflora and Overstock.com.
EVB created a "Friends of Bright" Web site for Wrigley's Orbit White gum. The viral try is set up as the official Web site of a cult dedicated to bright smiles.
WhitePages.com tapped Revenue Science to enable behavioral targeting on its site. The companies claim it’s the first time a business directory will have such capabilities.
The Borden Agency, a mobile marketing firm, hired Allyson Braslow as account manager. She worked in client services at GMR Marketing.
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IBM Social Analytics: The Science Behind Social Media Marketing
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October 23, 2014
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