Execs & Accounts for April 7, 2006

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Interchange hired Jennifer Black as VP of marketing. Black led traffic partnership deals at Autobytel, prior to which she held senior marketing positions at Teleflora and Overstock.com.


EVB created a "Friends of Bright" Web site for Wrigley's Orbit White gum. The viral try is set up as the official Web site of a cult dedicated to bright smiles.


WhitePages.com tapped Revenue Science to enable behavioral targeting on its site. The companies claim it’s the first time a business directory will have such capabilities.


The Borden Agency, a mobile marketing firm, hired Allyson Braslow as account manager. She worked in client services at GMR Marketing.