Catholic Healthcare West (CHW), a not-for-profit healthcare system, launchedchwHEALTH.com and hired interactiveagencyMultimedia Marketing Group to promote it.
The free destination site is an expanded version of CHW's previous corporate site and includes more dynamic "Your Health" content.
Site visitors can take one of several health risk assessments and receive a detailed personal health profile; mini profiles on fitness, nutrition, stress, sexual health and substance abuse; and a personal health file for storing useful health information online for themselves and their families.
Billings and details of the ad campaign were not disclosed.
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Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT