Catholic Healthcare West (CHW), a not-for-profit healthcare system, launchedchwHEALTH.com and hired interactiveagencyMultimedia Marketing Group to promote it.
The free destination site is an expanded version of CHW's previous corporate site and includes more dynamic "Your Health" content.
Site visitors can take one of several health risk assessments and receive a detailed personal health profile; mini profiles on fitness, nutrition, stress, sexual health and substance abuse; and a personal health file for storing useful health information online for themselves and their families.
Billings and details of the ad campaign were not disclosed.
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