A separate announcement is planned for the huge ad campaign's interactive component.
AT&T will advertise extensively online as part of its giant 2006 brand campaign, ClickZ has learned.
The company declined to share details about the Web component in advance of a separate announcement scheduled for next week, but did say interactive ads will follow the look and feel of the offline campaign.
"There will be an extensive online component," a company spokesperson said. "It is an important part of the campaign."
The new AT&T, born from the November merger of SBC and AT&T, called the upcoming campaign the most aggressive in its history. In ads spanning TV, outdoor, print, Web and other media, the company will update its venerable brand with a new logo and tagline: "Your world. Delivered."
An initial blitz on New Year's Eve will include a digital billboard in Times Square and new TV spots on the "Dick Clark's New Year's Rockin' Eve 2006" broadcast on ABC.
The ads will also play up AT&T's Internet services. One of the campaign's outdoor ad placement will contain the copy, "Blogging, delivered." according to a report in The Wall Street Journal.
August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.