A separate announcement is planned for the huge ad campaign's interactive component.
AT&T will advertise extensively online as part of its giant 2006 brand campaign, ClickZ has learned.
The company declined to share details about the Web component in advance of a separate announcement scheduled for next week, but did say interactive ads will follow the look and feel of the offline campaign.
"There will be an extensive online component," a company spokesperson said. "It is an important part of the campaign."
The new AT&T, born from the November merger of SBC and AT&T, called the upcoming campaign the most aggressive in its history. In ads spanning TV, outdoor, print, Web and other media, the company will update its venerable brand with a new logo and tagline: "Your world. Delivered."
An initial blitz on New Year's Eve will include a digital billboard in Times Square and new TV spots on the "Dick Clark's New Year's Rockin' Eve 2006" broadcast on ABC.
The ads will also play up AT&T's Internet services. One of the campaign's outdoor ad placement will contain the copy, "Blogging, delivered." according to a report in The Wall Street Journal.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT