April 13, 2007 | Comments
Top 50 Advertisers by Media Value in February, 2007
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
|Top 50 Internet Advertisers by Media Value,|
|Position||Advertiser||Media Value |
|9||Vonage Internet Phone Service||8,204||Tech|
|10||University of Phoenix Online||8,058||Edu|
|25||Washington/ESPN TL ACS Visa||4,196||Fin|
|27||Bank of America||3,778||Fin|
|29||AT&T Inc. & Cingular Wireless CP||3,597||Tech|
|33||Ford Trucks Edge||3,463||Auto|
|34||Countrywide Home Loans||3,302||Fin|
|36||Forex Capital Markets (FXCM.com)||3,043||Fin|
|37||Dell Inspiron Computers||2,878||Tech|
|39||Chase Freedom Visa||2,757||Fin|
|42||Microsoft Windows Vista||2,686||Tech|
|45||Verizon FIOS TV Cable||2,450||Tech|
|49||Vacations To Go Travel||2,301||T/H|
|50||Dodge Trucks Nitro||2,279||Auto|
| ||GRAND TOTAL||$272,055|| |
|Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality|
|View: Top 50 Internet Advertisers in January, 2007|
Methodology: Chart represents the value of display advertising in both standard and non-standard ad formats. Media expenditure estimates do not always take into account special considerations including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, etc.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT