Advertising Placements by Industry and Top Sponsored Links, January 2008

February 19, 2008   |  Comments

The industry breakdown of ad placements and unit types, and the top 25 companies placing sponsored links.

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.

Advertising Breakdown by Industry, December 2007 and January 2008
Industry Total Impressions, January 2008
(M)
Total Impressions, December 2007
(M)
Change From Previous Month (%)
Automotive 4,538.9 9,393.0 -51.68
Business-to-business 5,573.4 7,596.3 -26.63
Consumer goods 14,139.6 15,158.4 -6.72
Entertainment 7,146.9 9,547.6 -25.15
Financial services 76,316.7 91,852.2 -16.91
Hardware and electronics 8,428.3 9,966.0 -15.43
Health 8,050.1 5,759.5 39.77
Public services 8,835.0 5,971.1 47.96
Retail goods and services 51,748.1 47,919.8 7.99
Software 5,297.9 4,232.5 25.17
Telecommunications 18,773.6 28,796.0 -34.80
Travel 7,675.5 6,717.7 14.26
Web media 79,871.8 86,966.8 -8.16
Source: Nielsen Online, 2008

Advertising Breakdown by Ad Unit Type, January 2008 (M)
Industry Flash, Generic Rich Media Sponsored Link Standard Image Standard Image/Text Link
Automotive 1,736.1 487.6 509.8 1,437.2 368.2
Business-to-business 703.6 59.5 3,449.8 969.8 390.7
Consumer goods 3,854.5 878.3 5,409.1 2,594.0 1,403.7
Entertainment 2,892.3 516.7 2,217.3 1,367.0 153.5
Financial services 19,382.4 578.0 2,636.5 12,409.5 41,310.4
Hardware and electronics 3,179.7 323.2 842.4 701.4 3,381.5
Health 3,745.6 117.1 1,850.8 2,058.5 278.2
Public services 2,038.1 39.3 1,499.9 2,189.7 3,068.0
Retail goods and services 6,503.0 545.5 16,083.4 8,449.1 20,167.1
Software 2,176.1 87.7 879.4 1,233.1 921.6
Telecommunications 5,185.6 216.2 3,591.8 3,996.1 5,783.9
Travel 2,059.7 147.4 2,300.2 2,856.0 312.2
Web media 5,335.2 50.8 27,835.4 6,872.6 39,777.8
Source: Nielsen Online, 2008

Top 25 Companies by Sponsored Link Impressions, January 2008
Company Sponsored Link Impressions, January 2008 (M) Sponsored Link Impressions, December 2007 (M) Change From Previous Month (%)
Zencon Technologies 6,834.6 4,517.7 51.29
Wu-Yi Source 3,750.5 1,130.7 231.71
Boost Worldwide 2,895.2 435.2 565.32
Anastasia Intl. 2,762.7 2,725.1 1.38
True 2,492.6 2,315.7 7.64
WebEx 1,591.3 3.7 42,710.68
Yahoo 1,063.4 1,475.3 -27.91
e-Unity Corp. 1,056.1 820.6 28.70
eBay 982.4 1,293.8 -24.07
Batanga 944.1 1,890.5 -50.06
Ourstage.com 934.0 839.8 11.22
Singlesnet.com 877.9 869.1 1.02
Spark Networks 830.1 544.3 52.51
Dice 766.8 59.8 1,182.59
internetmadesimple.com 740.0 304.8 142.79
Overture Films 691.8 7.8 8,736.71
Experian Group Ltd. 690.9 497.3 38.93
Mate1.com 637.2 901.7 -29.33
InterActiveCorp 600.4 632.5 -5.08
Amazon.com 587.4 917.8 -36.00
Going 556.1 1,872.4 -70.30
RealNetworks 514.0 1,690.8 -69.60
Table For Six 500.9 773.8 -35.27
Productpartners.com 500.2 1,197.6 -58.24
Fidelity Investments 423.1 340.7 24.18
Source: Nielsen Online, 2008

Top 25 Companies by Top Three Search Terms, January 2008
Company Search Term 1 Search Term 2 Search Term 3
Zencon Technologies chat blackpeoplemeet chicano+chatrooms
Wu-Yi Source weight+watchers oprah.com low+sodium+diet+plans
Boost Worldwide chat prepaid+cell+phones boostmobile.com
Anastasia Intl. dating+younger+women womenrussia.com beautiful+women
True craigslist match.com chat+rooms
WebEx calendar computer+repair+
remote+access+
remote+pc+screen+
management
Yahoo zip+codes monster.com yahoo.com
e-Unity Corp. celebrity+personal+
trainers
skiing+mag northern+california+
triathlon
eBay ebay craigslist ebay.com
Batanga univision.com akon free+music+downloads
Ourstage.com video video+competition record+deals
Singlesnet.com singlesnet.com singlesnet chat
Spark Networks chicano+chatrooms blackplanet.com afrointroductions.com
Dice miami+jobs jobs+from+home+on+
my+computer+no+fees
new+york+job+wanted
internetmadesimple.com weight+watchers hgtv.com biggest+loser
Overture Films cloverfield cloverfield+ queen+latifah
Experian Group Ltd. endurance+saddle+pads deluxe+players+strat uggs
Mate1.com match.com craigslist chat
InterActiveCorp match.com priceline expedia
Amazon.com lautzenheiser amazon.com ipod
Going hip+hop+parties+
wednesdays+in+nyc
events+for+port+
huron+mi
rv+shows
RealNetworks games free+music+downloads music
Table For Six chat+room chat+rooms speed+dating+los+angeles
Productpartners.com p90x hip+hop+abs slim+in+6
Fidelity Investments life+insurance stock+quotes finance
Source: Nielsen Online, 2008

View: Advertising Placements by Industry and Top Sponsored Links, December 2007

Nielsenonline

Methodology: Nielsen Online AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.


  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.


  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.


  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.


  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or “Sponsored Results”).

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