A new position will have the former Carat VP serving as ambassador and strategic advisor to advertisers and agencies.
Yahoo Search Marketing has added former Carat Interactive VP Ron Belanger to its executive team.
He takes on the role of senior director of global advertiser strategy and development -- part ambassador, part strategic and tactical advisor to clients and agencies. Belanger, who has been a very public figure in the search industry, will spend his time helping advertisers to plan and implement search marketing into their overall marketing mix.
"His holistic understanding of clients' overall marketing needs and requirements, both offline and online, are a perfect match for our ongoing efforts," said David Karnstedt, SVP and general manager for direct business at Yahoo Search Marketing.
Belanger had been with Carat since late 2003, prior to which he was VP of account development at Inceptor. He shared his plans to leave Carat for start-up BuyDomains in August, intending to take on the VP of marketing role there. That arrangement did not work out, and now Belanger has landed with Yahoo
Carat replaced Belanger internally, naming Jeremy Cornfeldt to the role.
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