A new position will have the former Carat VP serving as ambassador and strategic advisor to advertisers and agencies.
Yahoo Search Marketing has added former Carat Interactive VP Ron Belanger to its executive team.
He takes on the role of senior director of global advertiser strategy and development -- part ambassador, part strategic and tactical advisor to clients and agencies. Belanger, who has been a very public figure in the search industry, will spend his time helping advertisers to plan and implement search marketing into their overall marketing mix.
"His holistic understanding of clients' overall marketing needs and requirements, both offline and online, are a perfect match for our ongoing efforts," said David Karnstedt, SVP and general manager for direct business at Yahoo Search Marketing.
Belanger had been with Carat since late 2003, prior to which he was VP of account development at Inceptor. He shared his plans to leave Carat for start-up BuyDomains in August, intending to take on the VP of marketing role there. That arrangement did not work out, and now Belanger has landed with Yahoo
Carat replaced Belanger internally, naming Jeremy Cornfeldt to the role.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.
Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.
With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.