A new position will have the former Carat VP serving as ambassador and strategic advisor to advertisers and agencies.
Yahoo Search Marketing has added former Carat Interactive VP Ron Belanger to its executive team.
He takes on the role of senior director of global advertiser strategy and development -- part ambassador, part strategic and tactical advisor to clients and agencies. Belanger, who has been a very public figure in the search industry, will spend his time helping advertisers to plan and implement search marketing into their overall marketing mix.
"His holistic understanding of clients' overall marketing needs and requirements, both offline and online, are a perfect match for our ongoing efforts," said David Karnstedt, SVP and general manager for direct business at Yahoo Search Marketing.
Belanger had been with Carat since late 2003, prior to which he was VP of account development at Inceptor. He shared his plans to leave Carat for start-up BuyDomains in August, intending to take on the VP of marketing role there. That arrangement did not work out, and now Belanger has landed with Yahoo
Carat replaced Belanger internally, naming Jeremy Cornfeldt to the role.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.
Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.
With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.