Home  › Marketing › Strategies

You've Got Spyware; And Lots of It

  |  August 3, 2005   |  Comments

Despite security measures, spyware runs rampant on most networks -- and costs businesses plenty.

Spyware's scope now includes greynets, according to a report from FaceTime Commuinications.

Greynets are defined as applications that are downloaded and installed on end-user systems without express permission or awareness from IT departments, and often without user knowledge. These programs then use evasive techniques to traverse the network. FaceTime includes IM (define), P2P (define) file sharing, RSS and even Skype among those application it defines as greynet. Though both RSS and Skype can be useful in an organization, they can also be a potential business risk, as Frank Cabri, VP of marketing for FaceTime Communications, explained to ClickZ Stats. Cabri admits, however, the report doesn't specify the perceived risks for these technologies.

All told, FaceTime's study found companies with over 1,000 employees report 277 spyware and adware attempts or installations per month. Each security incident takes an average eight hours for IT to resolve, which amounts to a monthly cost of $132,960. Organizations greater than 100 employees report an average of 193 spyware and adware attempts or installations per month.

The reported impact of the greynets on end users' computers include slowdowns in network response times (71 percent); uncontrollable pop-up ad windows (49 percent); corrupted files (38 percent); homepage reset (37 percent); unintended toolbar additions (37 percent); and corrupted applications (26 percent).

Effects of Greynet Delivered Viruses and Spyware on End User Computers
Click on graphic to view chart

So-called greynets are currently employed by 78 percent of end-user respondents, a number expected to rise to 93 percent over the next six months. On average, IT managers reported nearly six unique greynet applications in use on their network at the time of the survey. Twenty-six percent of respondent indicated they had six or seven greynet applications; eight percent reported 10 or more greynet programs running on their networks.

Greynet Applications in Use at Work Locations August 2005
Click on graphic to view chart

Surprisingly, 77 percent of IT managers that currently have some form of perimeter security including intrusion detection and prevention, URL filtering, and a gateway anti-virus product, report they've had either a spyware or virus incident within the past six months.

The FaceTime study results were derived from a pair of surveys conducted between June and August, 2005 involving 622 IT managers and 564 end-users.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Customer Service Representative
      Customer Service Representative (Common Sense Publishing) - Delray BeachDo you thrive on chaos? Love to multi-task? Enjoy a fast paced work environment...
    • Business Intelligence and Reporting Analyst
      Business Intelligence and Reporting Analyst (Stansberry and Associates) - BaltimoreStansberry and Associates is seeking a driven individual to fill...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...