Scottrade Online Leads Top Internet Advertisers by Media Value

  |  February 8, 2010   |  Comments

The top 50 Internet advertisers by media value, November 2009, according to Kantar Media.

The top Internet advertisers by media value. The data is provided by Kantar Media, formerly TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value,
November 2009
Position Advertiser Media Value
1 Scottrade: online 30,003.2
2 Sprint Wireless Service: consumer wireless service 20,870.9
3 TD Ameritrade Brokerage: consumer services 18,267.7
4 Scottrade Stock Brokerage: consumer services 16,970.4
5 Seroquel XR: bipolar depression Rx 9,851.7
6 9,009.3
7 E Trade Financial: consumer services 8,571.1
8 Chevrolet Malibu: domestic passenger auto 8,069.2
9 Sprint: Online 7,602.6
10 AT&T: consumer wireless service 7,526.3
11 Store 6,407.5
12 E Trade Financial: online 5,746.7
13 Verizon: consumer wireless service 5,717.9
14 Sprint: business wireless service 5,064.1
15 Adult Education 4,722.7
16 ING Direct Bank Sharebuilder: online 4,396.1
17 Clear: ISP 4,255.6
18 Constant Contact: marketing 4,236.7
19 4,039.9
20 Chevrolet Equinox: domestic crossover utility vehicle 4,039.5
21 Codero: Internet services 4,035.9
22 Allstate: auto insurance 3,085.0
23 Ford Motor Co: domestic autos & trucks 3,076.4
24 American Express: personal credit card 3,024.7
25 Home Depot Home Center: home centers & hardware stores 2,864.2
26 Blackberry Storm2: smartphone 2,852.1
27 GMC Terrain: domestic crossover utility vehicle 2,430.1
28 Mobia: exercise equipment 2,426.7
29 Ford Fusion: domestic passenger auto 2,345.1
30 Lincoln MKT: domestic crossover utility vehicle 2,308.1
31 Nissan Rogue: Asian crossover utility vehicle 2,228.9
32 Chase Ink: business credit card 2,117.6
33 Walgreens Drug Stores 2,113.8
34 Chase Sapphire Card: personal credit card 2,037.6
35 Nissan Altima: Asian passenger auto 2,020.9
36 ING Direct Bank Orange Savings: consumer savings 1,991.2
37 Dodge: domestic autos 1,959.0
38 Visa: business credit card 1,825.5
39 Staples Office Supply: office supply store 1,787.2
40 Dodge: domestic autos & trucks 1,785.1
41 BlackBerry Bold 9700: smartphone 1,723.5
42 Ford Taurus: domestic passenger auto 1,708.4
43 Target: general 1,706.3
44 1,698.9
45 Volvo XC60 Leasing: european crossover utility vehicle 1,685.0
46 1,583.9
47 Amerisave Mortgage: consumer mortgage loan 1,539.8
48 Magellan: GPS 1,539.0
49 Barilla Plus: pasta 1,523.9
50 1,518.2
GRAND TOTAL $249,911
Kantar Media
View: Top 50 Internet Advertisers in October 2009

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don't always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.

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Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

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