The top 50 Internet advertisers by media value, November 2009, according to Kantar Media.
The top Internet advertisers by media value. The data is provided by Kantar Media, formerly TNS Media Intelligence.
|Top 50 Internet Advertisers by Media Value,|
|Position||Advertiser||Media Value |
|2||Sprint Wireless Service: consumer wireless service||20,870.9|
|3||TD Ameritrade Brokerage: consumer services||18,267.7|
|4||Scottrade Stock Brokerage: consumer services||16,970.4|
|5||Seroquel XR: bipolar depression Rx||9,851.7|
|7||E Trade Financial: consumer services||8,571.1|
|8||Chevrolet Malibu: domestic passenger auto||8,069.2|
|10||AT&T: consumer wireless service||7,526.3|
|12||E Trade Financial: online||5,746.7|
|13||Verizon: consumer wireless service||5,717.9|
|14||Sprint: business wireless service||5,064.1|
|15||ClassesUSA.com Adult Education||4,722.7|
|16||ING Direct Bank Sharebuilder: online||4,396.1|
|18||Constant Contact: marketing||4,236.7|
|20||Chevrolet Equinox: domestic crossover utility vehicle||4,039.5|
|21||Codero: Internet services||4,035.9|
|22||Allstate: auto insurance||3,085.0|
|23||Ford Motor Co: domestic autos & trucks||3,076.4|
|24||American Express: personal credit card||3,024.7|
|25||Home Depot Home Center: home centers & hardware stores||2,864.2|
|26||Blackberry Storm2: smartphone||2,852.1|
|27||GMC Terrain: domestic crossover utility vehicle||2,430.1|
|28||Mobia: exercise equipment||2,426.7|
|29||Ford Fusion: domestic passenger auto||2,345.1|
|30||Lincoln MKT: domestic crossover utility vehicle||2,308.1|
|31||Nissan Rogue: Asian crossover utility vehicle||2,228.9|
|32||Chase Ink: business credit card||2,117.6|
|33||Walgreens Drug Stores||2,113.8|
|34||Chase Sapphire Card: personal credit card||2,037.6|
|35||Nissan Altima: Asian passenger auto||2,020.9|
|36||ING Direct Bank Orange Savings: consumer savings||1,991.2|
|37||Dodge: domestic autos||1,959.0|
|38||Visa: business credit card||1,825.5|
|39||Staples Office Supply: office supply store||1,787.2|
|40||Dodge: domestic autos & trucks||1,785.1|
|41||BlackBerry Bold 9700: smartphone||1,723.5|
|42||Ford Taurus: domestic passenger auto||1,708.4|
|45||Volvo XC60 Leasing: european crossover utility vehicle||1,685.0|
|47||Amerisave Mortgage: consumer mortgage loan||1,539.8|
|49||Barilla Plus: pasta||1,523.9|
|View: Top 50 Internet Advertisers in October 2009|
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don't always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT