Scottrade Online Leads Top Internet Advertisers by Media Value

  |  February 8, 2010   |  Comments

The top 50 Internet advertisers by media value, November 2009, according to Kantar Media.

The top Internet advertisers by media value. The data is provided by Kantar Media, formerly TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value,
November 2009
Position Advertiser Media Value
($000)
1 Scottrade: online 30,003.2
2 Sprint Wireless Service: consumer wireless service 20,870.9
3 TD Ameritrade Brokerage: consumer services 18,267.7
4 Scottrade Stock Brokerage: consumer services 16,970.4
5 Seroquel XR: bipolar depression Rx 9,851.7
6 LowerMyBills.com 9,009.3
7 E Trade Financial: consumer services 8,571.1
8 Chevrolet Malibu: domestic passenger auto 8,069.2
9 Sprint: Online 7,602.6
10 AT&T: consumer wireless service 7,526.3
11 Netflix.com Store 6,407.5
12 E Trade Financial: online 5,746.7
13 Verizon: consumer wireless service 5,717.9
14 Sprint: business wireless service 5,064.1
15 ClassesUSA.com Adult Education 4,722.7
16 ING Direct Bank Sharebuilder: online 4,396.1
17 Clear: ISP 4,255.6
18 Constant Contact: marketing 4,236.7
19 FreeScore.com 4,039.9
20 Chevrolet Equinox: domestic crossover utility vehicle 4,039.5
21 Codero: Internet services 4,035.9
22 Allstate: auto insurance 3,085.0
23 Ford Motor Co: domestic autos & trucks 3,076.4
24 American Express: personal credit card 3,024.7
25 Home Depot Home Center: home centers & hardware stores 2,864.2
26 Blackberry Storm2: smartphone 2,852.1
27 GMC Terrain: domestic crossover utility vehicle 2,430.1
28 Mobia: exercise equipment 2,426.7
29 Ford Fusion: domestic passenger auto 2,345.1
30 Lincoln MKT: domestic crossover utility vehicle 2,308.1
31 Nissan Rogue: Asian crossover utility vehicle 2,228.9
32 Chase Ink: business credit card 2,117.6
33 Walgreens Drug Stores 2,113.8
34 Chase Sapphire Card: personal credit card 2,037.6
35 Nissan Altima: Asian passenger auto 2,020.9
36 ING Direct Bank Orange Savings: consumer savings 1,991.2
37 Dodge: domestic autos 1,959.0
38 Visa: business credit card 1,825.5
39 Staples Office Supply: office supply store 1,787.2
40 Dodge: domestic autos & trucks 1,785.1
41 BlackBerry Bold 9700: smartphone 1,723.5
42 Ford Taurus: domestic passenger auto 1,708.4
43 Target: general 1,706.3
44 Bing.com 1,698.9
45 Volvo XC60 Leasing: european crossover utility vehicle 1,685.0
46 Superpages.com 1,583.9
47 Amerisave Mortgage: consumer mortgage loan 1,539.8
48 Magellan: GPS 1,539.0
49 Barilla Plus: pasta 1,523.9
50 Freecreditreport.com 1,518.2
GRAND TOTAL $249,911
Kantar Media
View: Top 50 Internet Advertisers in October 2009

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don't always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs