Deal provides the e-mail service provider with a beachhead for European expansion.
A month after setting up an office in London, email marketing services provider Silverpop has acquired Digital Oxygen, an interactive marketing agency based in the U.K. Terms of the cash and stock deal were not disclosed.
A former Silverpop client and reseller, Digital Oxygen offers Silverpop greater access to the U.K. market and a launching point from which to expand further into Europe, said Bill Nussey, Silverpop's president and CEO. The agency's clients currently include The British Horseracing Board (BHB), Midway Games, Zenith Optimedia, Proximity London, and HMV.
"Silverpop is rapidly expanding its sales and services outside the U.S.," Nussey said. "We expect that more than half of our revenues will come from outside the United States eventually.
Other countries Silverpop is looking to roll services out to in include Germany, France, the Netherlands, and Spain, he added.
The company currently has 12 U.K. clients, including two global banks, Skype, and British Sky Broadcasting, and 180 clients in the U.S.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.