San Francisco-based Adauction.com said a variety of Web publishers planto offer ad inventory in its June 25 auction, including Red Herring Online , Match.com , FEED magazine and the den .
"Sellers are learning how best to optimize their online ad sales by designating a percentage of their ad inventory for rate card buys and assigning a portion of inventory to online marketplaces like ours," said David Wamsley, Adauction.com president and CEO. "Publishers also appreciate our flexibility in serving as a complementary ad sales channel and not requiring exclusive agreements."
"We see value in Adauction.com's channel for Web publishers because it gives us the flexibility to offer additional inventory at a moment's notice," said Christopher Alden, president, chief operating officer and editorial director for Red Herring magazine and Red Herring Online. "This is significant because sudden traffic spikes can create additional revenue opportunities. And because we maintain complete control over the amount of inventory sold through Adauction.com each month, there are no sales channel conflicts."
Adauction.com features an automated transaction system and powerful ad serving and reporting to help simplify online media buying and ad campaign management.
The privately-held company recently completed a second round of funding involving a syndicate of investors led by Imagine Publishing, VLG Ventures and Adam Ventures.
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Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
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June 10, 2015
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