SpotMixer and Google Pair to Offer Self-Serve Online Video Ads

  |  August 31, 2009   |  Comments

The partnership expands the relationship between Google's TV ad service and the do-it-yourself online video ad firm.

One True Media's SpotMixer do-it-yourself online video ad technology is now available to Google AdWords in-stream video advertisers, an arrangement that allows users to make videos that can run over the Google Content Network or on YouTube.

The partnership with Google is not the first for Redwood City, Ca.-based One True Media, a company founded four years ago. The company partnered with Google TV Ads in January. its SpotMixer platform automatically grabs text from AdWords ads and inserts it into tailored 15- to 30-second-long video ads within the user's AdWords account. Users can customize the videos by adding photos, video, and voiceovers. The conversions are done dynamically, with templates and content being changed to avoid identical videos.

There are many vendors offering similar self-serve video platforms, including Jivox and FourSpots. Google also already offers an ad creation marketplace that pairs online video producers such as Turn Here with advertisers.

Kathleen Farley, VP of product marketing at SpotMixer said the SpotMixer/Google TV Ads pairing has been successful and played a big part in Google's integration of SpotMixer with AdWords. "When Google started to look at in-stream video and realized that video creation was a big hurdle, they thought it made a lot of sense to integrate SpotMixer in the same way (for AdWords)," she said. "The code is completely re-usable so they were able to port the code over."

There will be no charge for using the the video platform on AdWords, but those who want SpotMixer to add a professional voiceover will be assessed service fees starting at $50, said Farley. She believes the DIY aspect of the platform "democratizes" online video advertising which can be cost-prohibitive for smaller businesses. Most companies using SpotMixer have 300 or fewer employees and limited advertising budgets, Farley said.

SpotMixer and Google also announced a YouTube contest in which small- and medium-sized businesses can win $25,000 worth of national TV advertising by submitting ads built with SpotMixer. The "TV for All" contest submission deadline is October 5, and winners will be announced on October 30.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Resources

Jobs

    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...
    • Senior Paid Search & Advertising Manager
      Senior Paid Search & Advertising Manager (Smarty Had A Party) - St. LouisCompany Description: A warm, loving, [slightly wacky] startup, we view...