The IAB elects new board members; Collective Media names a new CMO; Microsoft runs mobile campaign on Millennial Media's ad network.
The Interactive Advertising Bureau names new members to its board. David Moore, founder and chairman of 24/7 Real Media, was elected chair of the industry trade group's board. CBS Interactive President Neil Ashe was named vice chair. Edward West, president and CEO of LookSmart was also named to the board.
Collective Media appoints a new CMO. Jennifer Morgan was recruited to be chief marketing officer of Collective Media, an online advertising network and technology services provider. Morgan was previously director of operations at The Wonderfactory, an interactive branding, advertising, and design agency.
Microsoft runs its mobile campaign on Millennial Media's ad network. A campaign for Microsoft Office SharePoint Server targeting IT professionals ran to a targeted audience across the Millennial Media network.
Ryan Waite is named president of NextDoor Politics. Donatelli Group appointed Waite head of its NextDoor Politics online marketing firm, catering to small and mid-level campaigns. He will continue to serve as executive vice president at Connell Donatelli, the group's online advertising and strategic communications firm. Donatelli and its subsidiaries serve Republican and conservative political organizations.
The Concept Farm adds Matt Plavoukos to a digital role. Plavoukos was named digital director of New York City-based ad agency The Concept farm where he will join the digital department. Plavoukos joins the agency from Colangelo Synergy Marketing where he was director of digital strategy. He also led his own digital consulting firm in the past.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.