The IAB elects new board members; Collective Media names a new CMO; Microsoft runs mobile campaign on Millennial Media's ad network.
The Interactive Advertising Bureau names new members to its board. David Moore, founder and chairman of 24/7 Real Media, was elected chair of the industry trade group's board. CBS Interactive President Neil Ashe was named vice chair. Edward West, president and CEO of LookSmart was also named to the board.
Collective Media appoints a new CMO. Jennifer Morgan was recruited to be chief marketing officer of Collective Media, an online advertising network and technology services provider. Morgan was previously director of operations at The Wonderfactory, an interactive branding, advertising, and design agency.
Microsoft runs its mobile campaign on Millennial Media's ad network. A campaign for Microsoft Office SharePoint Server targeting IT professionals ran to a targeted audience across the Millennial Media network.
Ryan Waite is named president of NextDoor Politics. Donatelli Group appointed Waite head of its NextDoor Politics online marketing firm, catering to small and mid-level campaigns. He will continue to serve as executive vice president at Connell Donatelli, the group's online advertising and strategic communications firm. Donatelli and its subsidiaries serve Republican and conservative political organizations.
The Concept Farm adds Matt Plavoukos to a digital role. Plavoukos was named digital director of New York City-based ad agency The Concept farm where he will join the digital department. Plavoukos joins the agency from Colangelo Synergy Marketing where he was director of digital strategy. He also led his own digital consulting firm in the past.
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IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT